3 Ideas To Promote Your Business Using Co-op Advertising Dollars

Dec. 11, 2013 - PRLog -- Are you looking for a new way to increase ad revenue? Don’t limit yourself to online promotion. There are many great ways to promote your business off-line at a low cost that will produce great results! One of the easiest ways is with Co-op advertising.

Co-op advertising is still fairly new in the world of marketing.  Co-op advertising is an agreement between a manufacturer and a retailer to share advertising costs.

Retailers benefit from brand name product associations, while retailers, who might not otherwise be able to afford to advertise, can advertise, thanks to co-op dollars. Co-op advertising is best for smaller companies that want to work on pushing a particular product or service.

Even if you’re a small company, you may still be able to participate.  You just need to contact your local radio rep and tell them you want to check if you have co-op advertising dollars.  Be sure to give the rep a list of the brand names and companies, you carry.  The radio rep will go to his Radio Advertising Bureau (RAB) online service and find your co-op dollars.

Once you find what you have available, you can create a promo around it.  Here is a list of potential promo days coming up:

·      Learn A Foreign Language Month - December

·      National Drugged and Drunk Driving Prevention Month - December

·      Identity Theft Prevention and Awareness Month - December

·      National Hand Washing Awareness Month - December

·      Universal Human Rights Month - December

·      Cancer-Related Fatigue Awareness Month - December

·      The Christmas Seal Campaign - December

·      International Calendar Awareness Month - December

·      International Sharps Injury Prevention and Awareness Month - December

·      AIDS Awareness Month - December

·      Read a New Book Month - December

·      Write to a Friend Month - December

·      Art and Architecture Month - December

·      National Drunk and Drugged Driving Prevention Month - December

·      National Made in America Month - December

·      National Sign-Up for Camp Month - December

·      National Write a Business Plan Month - December

·      Operation Santa Paws - December

·      Safe Toys and Gifts Month - December

·      Seasonal Depression Awareness Month - December

·      Chanukah - December 8 - December 15, 2012

·      Human Rights Week - December 10 - December 17

·      Las Posadas - December 16 - December 24

·      Christmas - December 25

·      Kwanzaa - December 26 - January 1

·      World Peace Meditation Day - December 31

·   New Year's Eve - December 3

Here are a few more ideas to get the ball rolling:

The first few months of a new year are without a doubt the most challenging time to find fresh co-op dollars, but with a little preparation, you can set yourself up to have a successful first quarter. Just remember a few simple things, and you'll be off and running. Early calendar year co-op revenues are co-op plans based on fiscal year and/or prior calendar year purchases.

Be sure to integrate Web Sites.  For example a campaign coordinating on-air and online offers many advantages. With on-air ads building the excitement of a retail event, the web site can provide interactive enhancement. Many advertisers want to stimulate use of digital sites and some will even provide bonus funding for online co-op.

For more information on co-op advertising and how to use it in your small business, contact Tina Janke at Midtown Marketing Group Inc.  www.midtownmktg.com