Simpliti Favours Google Penalization On Rap Genius Over Link Schemes

DELHI/NCR, India - Dec. 27, 2013 - PRLog -- Google has penalized Rap Genius for indulging into link schemes. It means, if you will go to google and search for the company, you will not see it on the page. Instead you will only find links to their twitter account, wikipedia pages and other stories. But you won't find company's website on the first page of google.

Simpliti, India's leading SEO company, has done extensive research work on Rap Genius and has concluded that it was using link schemes to manipulate google's rankings. When it was brought to the attention of Google, Matt Cutts, the head of search spam, said that we're aware of it and looking into it.

It is incredibly daunting these days to know what's a good link with google. Google tells you that links are important to rank and it also informs you which links should be counted or how links might hurt you or even how you may need to use 'disavow' links. However, there are other insane things which people do in order to build crummy links rapidly that should not be encouraged at any cost. It is relatively becoming a tough job for people to understand what type of linking activity might get them into trouble.

Simpliti has found out that google has penalized various google departments over the last few years over the link violations. Also, Rap Genius has worked relatively in a very illicit manner as it has done things link more social promotions, native advertising, etc. The company has stumbled into some google violation practices that they have never imagined would land them into such a horrendous situation. Mr. Foyzul Alom Choudhury, Manager, Simpliti, said, ”In the past few years, we have seen that google has introduced various changes in the way results are coming up in the search result. Google has become more strict and agile and therefore, it is completely impossible to avoid penalization if you are actively involved in black hat techniques like link schemes, etc.” He further added, “Simpliti always believes in following white hat techniques and therefore, it is well acclaimed among its clients.”

About Simpliti

Backed by the years of experience and expertise, Simpliti is the part of large conglomerate, Rampgreen and has carved a niche for itself as a renowned provider of digital marketing services. In short, the company enjoys a viable interface for web development, SEO and content marketing and has a long list of clients that includes names like Su-Kam, Terra Group, Audi Delhi, book my cab, etc.

Contact us to know more about us http://www.simpliti.com.