Content Marketing Is Increased Traffic, Leads & Sales for your Bizz

BOTHELL, Wash. - Jan. 2, 2014 - PRLog -- Content Marketing is Creating Content that works to Acquire New Customers

In other words it is the act of creating content with the goal of using that content to attract people that may have a need for a service or goods that you provide, either today or sometime in the future.

Focusing first and foremost on the creation of the content for the good of the reader, and not on the potential sale, and definitively not for the search engines.

If you look through my blog you will see that it was not long ago that I would teach to write your content to 2 readers:

1. Potential Clients
2. Search Engines

Today I will tell you that you write to 1 audience only.  Your potential client.

Content Marketing
This is a big buzz word in marketing right now and some of you probably have heard about it. If you have not, you can think of it in another way, blogging. I know you have heard that word a million times.

I want to try to talk about content marketing in a way that maybe we could simplify it a little bit.

What can you expect with content marketing
First of all I want to talk about my blog. It’s www.JasonFox.me. This is not a shameless plug, but more of a way to show that this does work. I do not pay for any traffic at all. No, I don’t do any pay per click, Adwords or Bing or whatever.

For the purpose of this post I pulled my most recent statistics (12/30/2013) and for the month of December I am averaging 478 unique visitors a day.

We have to have people that are coming to the site. In order to do that, you can pay for it and that’s one way. You can do ads and that kind of stuff.  What I have chosen to do is a content marketing strategy.

I’ve been working on content marketing for about eight years. Initially I did it on a WordPress Multi-User platform.

Everybody out there has probably heard of WordPress, if you haven’t, it is a free blogging platform that has been so well developed, that it’s now the kind of go to website platform for the entire real estate industry.

I just want to point out that in my business I do no outbound sales calls.

I’m not really great at them, even in my first ten years I was in sales and that was one of my weak points. I was good at the close. I was good at the presentation. I was not great at the outbound sales calls, so starting my own business I wanted to develop a way that I did not have to do that.

“Okay, if do a really strong content marketing campaign, I can get clients to come to me and view me as an authority.”

Then do what I’m good at, which is present and close sales, and that’s what I do today, so I’ve been able to generate this kind of Inbound Sales Funnel.

What Is Content Marketing?
I am not going to sell in my blog posts.

What we’re going to do is we’re going to create and share content, so we’re going to share what we know, our expertise, what we’re good at.

What is the knowledge that we have, that people that are not in our industry do not have?

What we can do is share that information and this is, kind of the definition of content marketing, creating and sharing content to acquire customers.

What I have found is that the more information that I give them and the more transparent I am and the better my content is the more people do contact me.

What is Content Marketing?
Posting content to your blog is what we’re going to focus on mainly here today, because it’s easiest way to get started. It’s probably the most effective, but we use these other forms of content in conjunction with our blog post.

Infographics, Videos, Images, White Papers, eBooks, Webinars, Surveys, Quizzes, Reports, etc…

Easy Content Marketing
I don’t want to say that blogging is hard, because it’s not hard. I would say 90 percent of bloggers have good intention of writing good content here and there, but we don’t feel like we’re good writers and maybe there’s a time excuse.

How to do a nice, easy content marketing strategy? Yes, I fooled you, there is none!

Unfortunately, this is not going to be super simple. If it was, everybody will be doing it. Basically, if you’re looking for a way to generate real results, real traffic, real sales, real leads, you’re going to have to put a little bit of elbow grease into it.

That’s not to say that there’s not some services that can be used, not some automation techniques that can be incorporated, not some different strategies where we can make it a little bit easier. We can help to spark the juices, we can use some tools. There are some things we can do to make it easier, but there’s just not a push the button solution.


How to come up with content ideas

Let’s take a look at some of the strategies I use to create content and to get topic ideas:

1.  If a client ask me a question that I need to answer and it takes me a few minutes to formulate the answer or I have to write an email, I’m going to turn that into a blog post.

2.  I subscribe to a ton of different blogs

3. Send a survey to your clients.

4. Use Google alert or Google Trends.

5. Quora.com

6. You need to have somewhere where you can store your ideas and inspirations and I have evernote for that.

7. Using an editorial calendar

8.  I like to research my competition and borrow their ideas.

9. Interviewing your clients


How to create content
I’m going to tell you that probably the most important part of creating content is the title.

Content Marketing is the New SEO
Is there an old SEO, what is SEO, SEO is kind of a played out term. It is kind of confusing, it is definitely annoying.  Yes there is a new SEO.

Blog Promotion
Here is one of those quotations I was talking about:

Without Promotion something terrible happens… Nothing - P.T. Barnum

Read More:  http://www.jasonfox.me/content-marketing-is-increased-traffic-leads-sales-for-your-real-estate-bizz/