AlphaOne To Mark Its 4th Anniversary With Many Special Reasons For Happiness in Amritsar

AMRITSAR, India - Feb. 27, 2014 - PRLog -- The team at AlphaOne is celebrating the 4th Anniversary of AlphaOne, Amritsar with the fun-loving Amritsaris. The Anniversary Celebrations will start on March 01, 2014 and will culminate on March 05, 2014.

AlphaOne has brought several New International and National Brands to the city of Amritsar like, Being Human, S. Oliver, HyperCity, Shoppers Stop, to name a few. Amritsaris will soon witness new store launches at AlphaOne like Aldo, Bata, among others that will take place over the coming months. Fun Cinemas is also being renovated for providing a new and fresh feel experience to the audience. Based on market feedback for value merchandise, AlphaOne has now developed a unique mall-in-mall concept covering over 100,000 sq. ft. to add further value to shopping and entertainment following the re-sizing of Hyper City, which was then the largest such format in India.

Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp states, “As AlphaOne steps into another year, we are happy that we continue to stand strongly by our tagline, ‘Aithhe aao happy ho jao…Be here be happy! We have our loyal customer base of almost 3 crores footfalls since the launch of AlphaOne in the Holy City. With a catchment of 21 lakh population, this shows a definite loyalty towards AlphaOne as the preferred retail and entertainment destination of Amritsar. In the coming five years, we are looking at consolidation where retail is concerned. The three pronged strategy for the same will be to manage, acquire and develop retail centres across the country, the majority of which will be in tier 2 & 3 cities and towns. After the unprecedented success of AlphaOne in Ahmedabad, other malls nationwide have approached us for the comprehensive Management of their Malls. A case in point: Alpha Management, a 100% subsidiary of Alpha G:Corp under the brand name, ‘Alpha Management Services’ (AMS), has signed-up with Venus Infrastructure to take on the Comprehensive Management of CG Square in Ahmedabad.”

On March 1^st, the celebrations will begin with Akhand Paath and Bhog followed by Langar. In the evening there would be the traditional lamp lighting in the Central Atrium at 5.30 PM. Thereafter, AlphaOne will pay tribute to the great Comedian, Jaspal Bhatti and also recognize the contributions of active members and associates of their notable social initiatives, “Amritsar Sparkling” and “Be the Change Club.” On March 2^nd, for their commitment and diligence to the smooth running of AlphaOne, team members, management and staff will be duly recognized and felicitated on the day. Several MC led activities, including interactive games and competitions would be held to keep the spirits high. Some of the special highlights include Stilt Walkers, Jugglers and Magicians performing at the Central Atrium. There would also be a special Music Festival by Musician, Sarvjeet Singh (Sonu) along with his team.

There would be a special musical fusion (Jugalbandi) organized at the AlphaOne Courtyard at 5.30 PM, with the rhythmist managing several musical instruments like, Guitar, Key Board, Flute, Violin and Saxophone simultaneously, giving a never before experience to Amritsaris. As part of the traditional celebrations, the Alpha Team will host the 3rd Retail Renaissance Awards to recognize excellence in Retailing by the retailers, their management and the staff at 7.30 PM.

On March 3^rd, there would be a media interaction with Dr. Prodipta Sen at 12.30 over lunch at Flavours. Besides, there would be a special Food Fest organized for all food lovers from 1st March till 5th March at Flavours. On the 5^th of March, the celebrations will culminate with a special musical extravaganza organized for all, along with other MC led activities.

Punjab's Largest Shopping, Entertainment and Food Destination, AlphaOne is positioned as the "happiest" place for fun loving Amritsaris. AlphaOne in Amritsar has brought the much needed revitalization of the retail sector by constantly offering the best of national, international and regional brands and services to the fun-loving people of Amritsar and surrounding areas, while also retaining the substance of the vibrant Amritsari spirit.

www.alphaoneamritsar.com

For Further Information, please contact PR Grid –

Ajay Garkal/Jitendra Parmar/Richa Katiyar

Tel: 911141431044, 41431455, 29249364, +919810632344, and +919818410072