Simpliti Discusses Matt Cutts Tips to Avoid Buying a Bad Domain

DELHI/NCR, India - April 28, 2014 - PRLog -- It is quite a stressful task to buy a new domain especially if you don't know whether there is any bad history with the domain and Google or not. Simpliti, India's leading digital marketing agency, outlines useful ideas of Matt Cutts, head of search spam. In its new webmaster video, Google's Matt Cutts unveils some useful things which webmasters should do before buying a domain in order to prevent ranking problems.

Matt Cutts advocated the thorough site search in Google for the name of the domain which you're buying. He said, "If there's no results at all for that domain, even if there's content on the domain, that's a pretty bad sign," he said. "If the domain is parked, well we try to take part domains out of the results anyway so that might not indicate anything. But if you try to do site: and see zero results, that's often a bad sign." It is also feasible to do a site search on other domain names, like Bing as well, so that you get a better idea. However, if the site is showing up in Bing but not in Google then it could raise red flag. He said, "Just search for the domain name, or the name of the domain minus the.com, or whatever the extension is on the end. Because you can often find a little bit about the reputation of the domain. So were people spamming without the domain name? Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and leaving spam comments on my blog'? That's a really good way to sort of figure out what's going on for a site, or what it was like in the past," he said.

Matt Cutts said that it is advised to use the internet archive. "If you're talking about buying the domain from somebody who currently owns it, you might ask [to] see the analytic or Webmaster Tools console to check for new messages, or screen shots or something [to] see the traffic over time because if the traffic is going OK and dropped a lot or has gone really far down, that that might be a reason to avoid the domain as well," he said. "If despite all of that you buy the domain and you find out there's really scuzzy stuff going on and it's got some issues the search engines, you can do a reconsideration request," Cutts said. "Before you do that I would consider ask yourself where you buy the domain name because you like the domain name or you buying it because of all the previous content or the links that were going to do something like that. If you're counting on those links carrying over, you might be disappointed because the links might not carry over."

Rahul Mishra, SEO expert, Simpliti, says, at last it is all about 'buyer beware', when you decide to buy a domain name and you have no information about the domain's history. But if you do some searches in Google & Bing and also check seller's webmaster tool or Google analytic then data can help you in knowing that whether you're starting with a clear domain or you should drop the idea of buying the particular domain.