Jennings Clients Take Best of Show in National Aster Awards for Healthcare Marketing

May 16, 2014 - PRLog -- Chapel Hill, N.C. – Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce that its clients won 36 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts.

Jennings received awards honoring work created for five different hospitals, medical centers and health systems. In addition to winning Best of Show for a pediatric hospitalist campaign developed for Signature Healthcare and Floating Hospital for Children, the agency garnered 15 Gold Awards:

Dartmouth-Hitchcock Medical Center:
Lebanon, NH

Award: Gold
Entry Name: Sports Medicine Photography
Group: Healthcare System
Category: Photo/Illustration – Series

Award: Gold
Entry Name: Bariatrics Campaign
Group: Healthcare System
Category: Service Line – Bariatric Services

Award: Silver
Entry Name: Sports Medicine Newspaper Ads
Group: Healthcare System
Category: Newspaper Advertising – Series

Award: Bronze
Entry Name: TAVR Banner Ads
Group: Healthcare System
Category: Website Advertising

Floating Hospital for Children:
Boston, MA

Award: Gold
Entry Name: Pediatric Hospitalist Ad Series
Group: Children’s Hospital
Category: Newspaper Advertising – Series

Award: Gold
Entry Name: Referral Campaign Logo
Group: Children’s Hospital
Category: Logo Design/Letterhead

Award: Gold
Entry Name: Physician Referral Program
Group: Children’s Hospital
Category: Physician Referral – Series

Award: Gold
Entry Name: Physician Referral Campaign
Group: Children’s Hospital
Category: Service Line – Physician Relations

Award: Silver
Entry Name: Waiting Room Poster
Group: Children’s Hospital
Category: Poster/Display – Single

Award: Silver
Entry Name: Medical Practice Dry Erase Boards
Group: Children’s Hospital
Category: Other/Misc

Award: Silver
Entry Name: Pediatric Hospitalist Ad (single)
Group: Children’s Hospital
Category: Newspaper Advertising – Single

Award: Silver
Entry Name: Pediatric Hospitalist Ad (single)
Group: Children’s Hospital
Category: Magazine Advertising – Single

Jennings (Healthcare Advertising Agency):
Chapel Hill, NC

Award: Gold
Entry Name: TheHealthcareMarketer.wordpress.com (blog)
Group: Healthcare Advertising Agency
Category: Social Media

Award: Gold
Entry Name: Physicians in Focus Video
Group: Healthcare Advertising Agency
Category: Special Video Production – Single

Lawrence General Hospital:
Lawrence, MA

Award: Gold
Entry Name: Rocket Boy Print Ad
Group: Hospital 150 – 299 beds
Category: Multilingual Advertising – Single

Signature Healthcare:
Brockton MA

Award: Best of Show
Entry Name: Pediatric Hospitalist Campaign
Group: Hospital 150 – 299 beds
Category: Service Line – Children’s

Award: Bronze
Entry Name: Physician Campaign Photography
Group: Hospital 150 – 299 beds
Category: Photo/Illustration – Series

Award: Bronze
Entry Name: Physician Campaign Radio
Group: Hospital 150 – 299 beds
Category: Radio – Single

Award: Gold
Entry Name: Hospitalist Patient Education Skills
Group: Hospital 150 – 299 beds
Category: Patient Education

Award: Gold
Entry Name: Physician Referral Campaign
Group: Hospital 150 – 299 beds
Category: Physician Referral – Series

Award: Gold
Entry Name: Physician Referral Campaign
Group: Hospital 150 – 299 beds
Category: Service Line – Physician Relations

Award: Gold
Entry Name: Physician Video Series
Group: Hospital 150 – 299 beds
Category: Special Video Production – Series

Award: Silver
Entry Name: www.signaturemoms.com (blog)
Group: Hospital 150 – 299 beds
Category: Social Media

Award: Silver
Entry Name: Women’s Services Promotion
Group: Hospital 150 – 299 beds
Category: Service Line – Women’s

Tufts Medical Center:
Boston, MA

Award: Bronze
Entry Name: Referring Physician Quality Brochure
Group: Hospital 300 – 499 beds
Category: Physician Referral – Single

Award: Bronze
Entry Name: Pediatric Specialty Center Radio
Group: Hospital 300 – 499 beds
Category: Radio – Single

Award: Bronze
Entry Name: Referral Campaign Logo
Group: Hospital 300 – 499 beds
Category: Logo Design/Letterhead

Award: Gold
Entry Name: Rocket Boy Print Ad
Group: Hospital 300 – 499 beds
Category: Multilingual Advertising – Single

Award: Gold
Entry Name: Physician Relations Campaign
Group: Hospital 300 – 499 beds
Category: Service Line – Physician Relations

Award: Silver
Entry Name: Flyer Girl Photo
Group: Hospital 300 – 499 beds
Category: Photo/Illustration – Single

Award: Silver
Entry Name: Flying Girl Print Ad
Group: Hospital 300 – 499 beds
Category: Newspaper Advertising – Single

Vidant Health:
Greenville, NC

Award: Bronze
Entry Name: James & Connie Maynard Children’s Hospital TV
Group: Children’s Hospital
Category: TV/Video Advertising – Single

Award: Bronze
Entry Name: James & Connie Maynard Children’s Hospital Outdoor (boy)
Group: Children’s Hospital
Category: Billboard Design – Single

Award: Gold
Entry Name: James & Connie Maynard Children’s Hospital Radio
Group: Children’s Hospital
Category: Radio – Single

Award: Silver
Entry Name: James & Connie Maynard Children’s Hospital Campaign
Group: Children’s Hospital
Category: Total Advertising Campaigns

Award: Silver
Entry Name: Vidant Medical Report
Group: Healthcare System
Category: Newsletter/External – Single

Lexington Medical Center:
West Columiba, SC

Award: Silver
Entry Name: Every Woman Blog
Group: Hospital 300 – 499 beds
Category: Blog

The Aster Awards is a national awards program dedicated to recognizing excellence in healthcare marketing.  All entries compete against healthcare organizations across the country and are judged on the following criteria: creativity, layout, design, typography, production, knowledge transfer and overall quality.  The 2014 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America.

About Jennings

Jennings, founded in 1979, is a healthcare marketing agency specializing in audience engagement.  For more information, please visit http://www.jenningsco.com.