Jennings Clients Take Home 21 National Healthcare Advertising Awards

CHAPEL HILL, N.C. - May 19, 2014 - PRLog -- For the second year in a row Jennings’ healthcare clients took home a Best of Show Award in the Annual Healthcare Advertising Awards (HAA).  This year the Best of Show recognition went to a radio spot promoting the pediatric hospitalist campaign of Signature Healthcare and Floating Hospital for Children at Tufts Medical Center.  The HAA is the longest running and most prestigious marketing competition in the healthcare industry.  Healthcare Marketing Report, a leading industry publication, produces the awards competition each year.

Jennings received awards recognizing work created for seven different healthcare organizations:

Best of Show

Best of Show – Radio Single – Pediatric Hospitalist – Signature Healthcare & Floating Hospital for Children

Gold

Online Display Advertising – TAVR – Dartmouth-Hitchcock

Newspaper Single – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital

Radio Single – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital

Waiting Room Posters – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital

Brochure – Quality Brochure for Physicians – Tufts Medical Center

Physician Referral Campaign – Tufts Medical Center

Radio Single – Pediatric Hospitalist – Signature Healthcare & Floating Hospital for Children

Outdoor Advertising  –  Children’s Hospital – Vidant Health

Silver

Special Video Production – OBGYN Video Series – Signature Healthcare

Bronze

Total Advertising without TV  –  Bariatrics Campaign – Dartmouth-Hitchcock

Magazine Series – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital

Total Advertising without TV – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital

Physician Referral Campaign – Floating Hospital for Children

Poster – Physician Campaign Poster – Tufts Medical Center

Merit

Online Display Advertising – Gamma Knife – Vidant Health

Outdoor Advertising – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital

Brochure – Patient Brochure – Floating Hospital for Children

Magazine Series – Pediatric Hospitalist – Signature Healthcare & Floating Hospital for Children

Physician Campaign – Signature Healthcare

Social Media – Lexington Medical Center

New Media – Every Woman Blog – Lexington Medical Center

The Healthcare Advertising Awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published monthly for advertising, public relations and marketing professionals in the healthcare field.  Nearly 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition.  A national panel of judges reviewed the entries for the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

About Jennings

Jennings, founded in 1979, is a healthcare marketing agency specializing in audience engagement.  For more information, please visit http://www.jenningsco.com.