The Reason behind the Success of Victoria’s Secret

JUMEIRAH, UAE - May 20, 2014 - PRLog -- The marketing strategy of Victoria’s Secret is pure genius. From the world-famous, one-named supermodels, the store layout, and the poster advertisements to the merchandise packaging – you just cannot forget anything about your shopping experience with Victoria’s Secret. All these components are the perfect ingredients of prosperous marketing strategies.

The company specializes in bras and seems to get it right every time.  Some people wonder how is the company able to sell highly-priced items continuously to the same customers who in real sense need to own only a few bras in order to sustain a well-structured wardrobe, but religiously go for the new ones every few months. No wonder, the technology and quality of work that goes into making the products have a huge impact. Nonetheless, the marketing department is truly the force behind the success of the business.

The moment you enter one of their stores, there is no doubt that the atmosphere is entirely different compared to others. The colors are vibrant, the lights are dim, the music is upbeat; all these evoke enthusiasm and self confidence in women and gives her just the right nudge to browse through the store. The set up makes the ladies find themselves maneuvering through the entire store. The things are displayed strategically at certain locations and angles to make sure that the customers do not miss a thing. The company is very good at intertwining a twist of marketing with the way they display things to the public through the stores. This makes a lot of sense since this is one of their most important assets that set them apart from the other competitors.

All those who are not convinced can have a look at a few of the Victoria’s Secret online and the way they are packaged. The bottles and containers of these beauty products are created very attractively. The shopping bags in which the purchased merchandise is placed are top notch and instead of regular plastic bags, they have bags assembled with attractive bows and paper. Attention to detail is what the company has absolute expertise in. They pay attention to the minutest detail that have impact on how viewers see the product as a brand and carry the impression about the company.

The company also believes in setting store floor at least every few months so as to reflect the latest trends in fashion industry. This is done by replacing the poster advertisements, introducing new products and re-arranging all the old items in the stock. The fast-paced business demands constant updating for survival. Architects pay attention to each minutest detail with regard to the designing of the floor sets and each section of the floor is paid individual attention. It demands a great deal of time to get that aesthetic appeal.

Excitement and newness is created for loyal customers through newness and this is what Victoria’s Secret concentrates at. Simply explore these stores and judge for yourself.

The world-renowned supermodels pose, strut and flaunt the products of the company and this is a part of the successful marketing strategy.

Victoria’s Secret combines all the unlikely factors, be it the store set-ups, posters, merchandise packaging or supermodels, and put it use to the best of their advantage in designing a promotional plan that helps it to flourish.

About Lemuda :

Lemuda is a renowned online shopping destination which provides a wide range of luxury fashion products online; and Victoria’s Secret is one of them. It is the best place to expand your Victoria’s Secret collection by adding original products to your wardrobe.

Contact Details:

World Wide Fashion JLT
Unit No. 3505, Office No. 09
Platinum Tower, Cluster I
Jumeirah Lake Towers, Dubai UAE
http://www.lemuda.com