Reed Learning Select Lab To Reach Customers Where It Matters Online

WOKING, U.K. - June 11, 2014 - PRLog -- Lab, a leading elite independent agency in the UK, working with brands who want to give their customers a personalised experience online, are delighted to announce that they have been selected byReed Learning to work on developing a responsive design website and add in personalisation to improve conversions.

Reed Learning is one of the UK's leading providers of training and development services. Part of the REED Group of companies, they have been delivering top quality learning services since 1995. Every year, Reed Learning helps over 20,000 people become more effective in their jobs. The company delivers over 350 short courses, qualifications and eLearning modules in professional development, finance, management and leadership subjects.

The team of learning and development specialists design and deliver award-winning programmes that focus on delivering results.

“We were really taken by Lab’s approach to putting the customer first, and their specialism in personalisation online,” said Jo Penton, Head of Marketing, Reed Learning. “Thinking customer first in today’s world means you also need to think mobile first. Lab’s experience in creating responsive design websites, as well as their expertise with the Sitecore platform, means they were the obvious choice to help us make our current website mobile-friendly. They understand that customer experience is everything, and our shared focus on delivering results means we are thoroughly looking forward to working with them.”

Toby Kesterton, Client Account Director, Lab, said, “We are thrilled that Reed Learning has chosen us to help them transform their customer experience by developing a responsive design website on Sitecore. Our persona-based approach to website design and expertise in conversion rate optimisation and personalisation mean that we recognise the potential that Sitecorebrings in terms of helping brands deliver amazing customer experiences online. We are really excited about working with Reed Learning and helping them reach customers where it matter online”

About Lab

Lab is one of the leading independent agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway, the BBC, the NHS, SmartFocus, and Reed Learning. From our customers to yours, Lab believes everyone deserves A Better Experience™. Catch up with Lab at lab.co.uk

About Reed Learning

Reed Learning is one of the UK's leading providers of business training. They are experts in the delivery of short courses, professional qualifications, in-house  programmes and outsourced training services. People choose Reed Learning  for award-winning courses and qualifications, an extensive pool of quality-assured trainers and guaranteed standards of training delivery. Their approach to learning extends beyond the classroom, with pre and post course skills audits, free refresher modules, action planning and eLearning on many courses as standard. This is combined with the experience, flexibility and creativity to design and deliver bespoke programmes from scratch.

In the last 10 years Reed Learning has trained over 250,000 people, and each year over 1,000 clients benefit from their in-house training design and delivery. Reed Learning's outsourced learning services typically reduce clients’ L&D costs by around 30%, and in 2014 they were named as one of the top 20 training outsourcing providers in the world*. Reed Learning's philosophy is based on practical learning that make a visible difference to clients. Find out more about training with real impact at reedlearning.com.

*TrainingIndustry.com 2014

Contact

Huw Waters | Marketing Manager | Lab

0207 183 6668 | media@lab.co.uk

Jo Penton | Head of Marketing | Reed Learning

07736 344 737 | jopenton@ppmarketing.org.uk