Google AdWords Game Changer - specialist copywriting for global brands

SOHO, U.K. - June 17, 2014 - PRLog -- It’s been a long time coming, but specialist copywriting for Google AdWords has finally arrived.  They may only be four lines long, but Google AdWords represents the biggest and richest direct response advertising medium there’s ever been.

The big winners are international brands who advertise on Google AdWords all over the world.  Now, for the first time, these global brands can access the skill and experience of specialist AdWords copywriters in over 80 countries, covering all the major and emerging markets.

Says Paul Booth, CEO of The ATO Co, “Brands are global, Google AdWords is global, but what happens when you look at the ads and the way they are written, is that there’s often precious little brand consistency.  Just putting the same keyword in each time doesn’t count. There’s a lot more to it than that.”

The ATO Co has over 300 highly experienced in-country copywriters and each one has been trained in Ad Text Optimization, or ATO copywriting.  This is a new form of direct response copywriting designed around the unique demands of the AdWords platform.

Working with proprietary algorithms and the trademarked ATO Copywriting Method, the ATO copywriters transcreate ad text with special reference to local culture and language.  Plus, being experienced advertising copywriters they also bring branding know-how and expertise to ad text copy.

It’s simple to access too.  The entire worldwide operation is centralised in London so there is a single point of contact.

What’s more, this looks like a game changer where everyone wins.  Clients because they get all the benefits of more effective ads, media agencies because they can add an area of specialisation to their offering, and Google because their search engine just got a whole lot better at delivering more relevant searches for users.

Paul Booth sums up the proposition by saying, “For international brands that exist globally and operate centrally, the final piece of the 360° brand jigsaw has now been put into place.”

For more information about this new service visit www.TheATOco.com