sweetFrog Premium Frozen Yogurt Announces July 26 as its New York Yankees Promotional Day

RICHMOND, Va. - July 8, 2014 - PRLog -- RICHMOND, Va., (July 8, 2014) – As part of its sponsorship of the 27-time World Champion New York Yankees, sweetFrog Premium Frozen Yogurt announced today that it will have a Promotional Day at Yankee Stadium when the Yankees face the Toronto Blue Jays on Saturday, July 26. “The New York Yankees have created a tradition of excellence and family-friendly entertainment, and we are proud to be a part of it,” said Vance Spilman, President of sweetFrog, which is one of the nation’s fastest-growing franchises with over 340 stores in 26 states. “We are looking forward to our Promotional Day as a vehicle to share our wholesome, positive brand message with the Yankees’ passionate and loyal fans.”

On the 26^th, the Yankees will provide co-branded Yankees/sweetFrog sunglasses to the first 18,000 children ages 14 and under attending the game. Additionally, sweetFrog’s mascots Scoop and Cookie will be interacting with fans in the Great Hall of Yankee Stadium during pregame activities. All Yankee Stadium attendees are invited to visit sweetFrog’s branded frozen yogurt concession stand at Section 224 on the Main Level.

"We value our relationship with sweetFrog Premium Frozen Yogurt and hope sweetFrog continues to increase its brand awareness among our fans," said Michael Tusiani, New York Yankees Senior Vice President of Corporate Sales & Sponsorships.

As the preeminent premium frozen yogurt retailer in the country (recently named by The Daily Meal as “America’s Best Frozen Yogurt”), sweetFrog provides an unparalleled experience with every cup of yogurt. Since its 2009 founding in Richmond, Va. by entrepreneur Derek Cha and his wife Annah, sweetFrog has expanded to over 340 stores in America, England and the Caribbean. In 2013, sweetFrog was named the fastest-growing emerging concept in the restaurant industry by Restaurant Business in its “Future 50” list. To learn more about sweetFrog, visit http://sweetfrogyogurt.com.