Celebrate the Tattoos you Love and Get Rid Of the Ones you Regret with PicoSure® on National Tattoo

TORONTO - July 16, 2014 - PRLog -- For those with tattoo regret stemming from outdated art, a messy job, an ended relationship, or a symbolic gesture that has lost its significance, National Tattoo Day on Thursday, July 17 is chance to start fresh with a clean canvas. Whether the goal is to clean up the lines of an existing tattoo or totally remove it, Dr. Sean Rice of Rice Cosmetic Surgery, is the first plastic surgeon in Canada that can help with the assistance of the first FDA-cleared picosecond aesthetic laser, PicoSure®.  Recognized as the first significant improvement in the treatment of tattoo removal in over 20 years, PicoSure can effectively erase tattoos with fewer treatments, better results and minimal discomfort. For more information, visitwww.doctorseanrice.com or call 416-391-4048.

“Tattoo trends can come and go and relationships end, leaving people wondering years later why they got a tattoo in the first place,” states Dr. Sean Rice, Rice Cosmetic Surgery.  “Some people want to remove all traces of ink, others choose to lighten their tattoo so they can cover it up with another tattoo and some want laser treatments to clean up what can’t be covered."

An unparalleled breakthrough in tattoo removal technology, PicoSure’s PressureWave™ gently delivers ultra-short pulses of energy to the tattoo ink in trillionths of a second without injury to the surrounding skin.  This shatters the ink into tiny particles that are easily eliminated by the body.  Based on physician studies^1,2 PicoSure has proven efficacyon difficult ink colours, as well as previously-treated tattoos, for better clearance with fewer laser treatments and improved recovery time.  PicoSure treatments are scheduled 6 weeks apart, with most tattoos taking between 4-6 sessions to remove. Patients feel minimal pain and discomfort while getting their tattoos removed and do not require topical numbing.

"The demand for tattoo removal or fading has grown significantly in the last few years," adds Dr. Rice.  "It has been estimated that 1 in 7 North American's have a tattoo.  More people are now exploring how to remove unwanted tattoos or reduce the intensity of the tattoo so that new art work could easily be applied over the existing tattoo."

Notable celebrities have tattoo regret as well. Amanda Bynes  is in the process of having her angel wings tattoo removed and pictures of Melanie Griffith recently surfaced showing her tattoo of Antonio Banderas’ name covered on her arm. Kelly Osbourne, 50 Cent, Heidi Klum and Eva Longoria have all had tattoos removed.

According to The America Society for Aesthetic Plastic Surgery (ASAPS), more Americans received tattoo removal treatment in 2013 than in past years. Up by 11% in 2013, tattoo removal has also seen a boost from different age groups as more American adults marked their middle age by trading out their old tattoos.  PicoSure has made tattoo removal faster^1,2 and relatively pain free.

About Dr. Sean Rice and Rice Cosmetic Surgery:

Dr. Sean Rice is a renowned plastic, cosmetic and reconstructive surgeon and is widely recognized for his published articles in Canadian and international medical journals. As Founder and Director of Rice Cosmetic Surgery, Dr. Rice specializes in a comprehensive array of plastic and cosmetic surgery procedures. Rice Cosmetic Surgery offers the latest, safest and most effective treatments including, breast augmentation, breast lift, tummy tuck, liposuction, endoscopic facelift, and body contouring after weight loss as well as non-surgical treatments such as dermal facial fillers and anti-wrinkle injections to help patients enhance their appearance. Rice Cosmetic Surgery is the Canadian training centre for other plastic surgeons seeking training in cutting edge laser and water assisted liposuction surgery and Dr. Rice is a physician injector trainer for selphyl and sculptra. Rice Cosmetic Surgery provides personalized treatment plans along with detailed and compassionate care that ensures the specific goals of each patient are achieved.

^Sources:

1 Successful and Rapid Treatment of Blue and Green Tattoo Pigment With a Novel Picosecond Laser, Jeremy A. Brauer, MD; Kavitha K. Reddy,

MD; Robert Anolik, MD; Elliot T. Weiss, MD; Julie K. Karen, MD; Elizabeth K. Hale, MD; Lori A. Brightman, MD; Leonard Bernstein, MD;

Roy G. Geronemus, MD, Arch Dermatol. Published online May 21, 2012. doi:10.1001/archdermatol.2012.901

2 Treatment of Tattoos With a Picosecond Alexandrite Laser: A Prospective Trial, Nazanin Saedi, MD; Andrei Metelitsa, MD, FRCPC; Kathleen

Petrell, BS; Kenneth A. Arndt, MD; Jeffrey S. Dover, MD, FRCPC
Arch Dermatol. Published online September 17, 2012. doi:10.1001/archdermatol.2012.2894.

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For additional information or interview requests, please contact:

Peter Ashworth / Ashley Lloyd, Ashworth Associates Public Relations, 416-603-6005

peter@ashworthassociates.com (mailto:ashworth.associates@sympatico.ca) / ashley@ashworthassociates.com