Inception Marketing Impacts Industry with Unique Direct Promotions

CHICAGO - Aug. 29, 2014 - PRLog -- Inception Marketing’s director of operations understands that traditional indirect methods of promotion such as telemarketing, radio ads, and billboards aren’t effective in today’s business landscape. He also knows that they lack a personal sense of rapport that consumers really want, and they are easily ignored in a hyper-competitive business world that is constantly striving to gain customers’ attention.

Along with the inability to make lasting impact on the public, the firm’s director points to indirect promotional methods’ variety of other drawbacks. First and perhaps most importantly, there is no sure way to tell whether the target audience is actually being reached. They’re also inflexible and unable to adapt to market trends. These combined factors result in limited returns and unreliable outcomes. Dynamic marketing allows companies to answer customers’ questions and address their concerns immediately to ensure high-value returns.

Inception Marketing’s Dynamic Approach is Supported by Recent Research

Inception Marketing’s director of operations points to some recent research that adds further credence to the superiority of interactive marketing. He highlights a survey of business directors organized by market research firm FaceTime which found widespread support for on-site promotions, as 80% of respondents agreed that interactive initiatives provide higher returns on investment than other methods of outreach. The survey also indicated that 87% of business directors find it easier to communicate with people face-to-face than through email or over the phone.

A separate study at UCLA reported that as much as 93% of communication effectiveness is determined through nonverbal nuances. This reflects just how crucial engaging with customers is when achieving promotional goals and why Inception Marketing is committed to generating growth for clients through interactive campaigns.

Inception Marketing Makes Lasting Connections Through Experiential Promotions

Inception Marketing forges lasting and mutually-beneficial connections between companies and their most receptive customers through interactive promotional campaigns. The firm’s talented team of professionals utilizes cutting-edge research techniques to analyze markets and hone in on each client’s ideal audience. They then apply their findings to produce customized and consistently effective initiatives that drive increased profitability and lasting brand loyalty.

Just as Inception Marketing’s promotional experts are able to meet clients’ specific needs, the campaigns they produce reliably address customers’ needs and answer any questions they may have. As the firm’s director commented, “This approach builds close bonds and trust between the representative and the customer. The customer expresses their needs, and the representative is able to fulfill those needs by listening and relating to their concerns.”

About Inception Marketing

Inception Marketing is a leading consulting and marketing services provider fueled by a driven team of promotional experts. Through in-depth market analysis and demographic research, the firm infuses each interactive promotional campaign they design with a relational touch to propel brands out of obscurity into the limelight. Their inspiring approach results in meaningful connections between companies and their most interested customers. As such, Inception Marketing has built a reputation as an industry-leading firm serving both small local startups and Fortune 500 powerhouses to deliver impressive growth to bottom lines and sustained increases in brand awareness.