Inception Marketing Shares Benefits of Interactive Marketing

PROSPECT HEIGHTS, Ill. - Nov. 26, 2014 - PRLog -- “We use interactive marketing as a means of forging relationships with consumers on an individual basis,” reported Inception Marketing’s director of operations. “This approach builds strong connections between businesses and consumers. Shoppers express their needs, and our experts can meet them directly by empathizing and helping them fulfill their desires.”

According to the director, this methodology is more effective than other, indirect means of outreach. His firm has perfected the technique, making it a leader in the industry. “Indirect advertising such as print and radio ads simply do not yield significant returns. They are expensive, there is no precise way to measure their effectiveness, and they are not adaptable to changes in the market. Above all, they are impersonal and the public is so bombarded by them that it is easy to tune them out.”

Interactive solutions, however, are personal, proactive, and flexible, according to the firm’s director. There is no need to invest in space or airtime. They ensure that rapport is built, and that questions are answered. They also provide easily measured results, which is essential to tracking and delivering great ROI. They don’t necessarily include mass advertising spreads, but they grab the right kind of attention – from specifically targeted audiences, indicated the director.

Inception Marketing on the Impact of Interactive Promotions

“We’ve identified a number of valuable outcomes as a result of our outreach solution,” said the director of operations at Inception Marketing. “For instance, consumers are less likely to be distracted, and they cannot fast-forward through what we have to share. Also, our technique effectively engages the senses. Nonverbal cues comprise 93% of communication, and directly engaging with audiences allows for that. We can detect subtle feedback and cues, and they can as well.”

Another positive impact of interactive methodology is the word-of-mouth effect. The director reports that once sincere relationships have been established, approximately 80% of consumers will share their experiences with family and friends. In turn, the top influences when making purchases are recommendations from these individuals.

“There is no doubt that this technique is the most effective – and the most lucrative – of its kind. Consumers are constantly slammed with all types of brand messaging. It is more important than ever to reach the public on an intimate level,” concluded the firm’s director. “That’s why we are so passionate about what we do.”

About Inception Marketing

Inception Marketing is a leading consulting and marketing services provider fueled by a driven team of promotional experts. Through in-depth market analysis and demographic research, the firm infuses each interactive promotional campaign they design with a relational touch to propel brands out of obscurity into the limelight. Their inspiring approach results in meaningful connections between companies and their most interested customers. As such, Inception Marketing has built a reputation as an industry-leading firm serving both small local startups and Fortune 500 powerhouses to deliver impressive growth to bottom lines and sustained increases in brand awareness.