Red Cup Agency Filling the Education Gap for Startups and Entrepreneurs

SANTA MONICA, Calif. - Sept. 8, 2014 - PRLog -- Red Cup Agency is launching a new education program called Mo'popular for startups, small businesses and entrepreneurs.

"Not every startup founder has access to business accelerators," said Lee Schneider, creative director of Red Cup Agency. "So that's why we're starting the Mo'popular program, to provide startup education in a portable format that is easily accessible to all."

Mo'popular is an on-demand education program for startup founders, community managers and entrepreneurs. The program begins with a series of videos that addresses crucial needs for every startup and new business, such as how to attract more users and make your business or software application more popular online. Titles in the free video series include "How to Discover Your Best Online Channels," "How to Package Your Culture," and "What Goes into a Great Landing Page." The program includes online consultations with Lee Schneider. During the online sessions, which are twice per month, startup founders receive feedback, set goals, and move forward with their plans to connect with more users and customers.

Mo'popular is free for the first 30 days. After the first 30 days, a series of online classes will begin, with topics such as "Storytelling: Mailing Lists and Social Media" and "Startup Feedback Loops: What You Need to Track."

"Weekend workshops can sometimes be quick fixes that do not address the long-range issues faced by small businesses. Startup founders need an action plan that unfolds over months, a plan that is as adaptable as their own learning curve," said Mr. Schneider.

Mo'popular is the second online education program launched by Red Cup. Last year, the agency inagurated the successful crowdfunding school, Digital Fundraising School.

About Lee Schneider

Lee Schneider runs Red Cup, an agency serving startups and entrepreneurs by building online culture and user community. He is the author of "Be More Popular: Culture-Building for Startups," published in a Kindle edition on Amazon.

He teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He teaches business marketing fundamentals at General Assembly in Los Angeles. He is the founder of Digital Fundraising School, an online crowdfunding academy teaching media-makers, entrepreneurs and tech visionaries how to succeed at crowdfunding. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America and Disney, producer for Dateline NBC, and the History Channel, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA

About Mo'popular

The Mo'popular program launches on September 10, 2014 and is free for the first 30 days.  Entrepreneurs, startup founders and community managers may apply for free: http://redcupagency.com/interested-mo-popular/