Iron Gym to Launch new 'SPEED ABS' offering

LONDON - Sept. 9, 2014 - PRLog -- IRON GYM, the world renowned fitness brand, known for its versatile and portable home exercise equipment is set to launch ‘Speed Abs’ into the Global market. Speed Abs is a new piece of high performance equipment that targets the upper body and is destined to play a key role within the IRON GYM product portfolio.

Speed Abs will be launching shortly to the UK, German, French and wider Global markets, key features include:

- Internal Assist System for longer sets and full range of motion with every rep

- Perfect for all fitness levels: Beginner to advanced

- Smart grip positioning and palm supporting ergonomic, with superior comfort via rubberized grips

-Rubberized wheel for superior traction

-Quick assembly, no tools required

-Rounded wheel edges, for smooth leaning positions

Robustly constructed from superior materials, Speed Abs combines performance, design and product innovation, and is built to last. It also provides one of the very best abdominal workouts ever to hit the market.

IRON GYM is supporting the trade launch of Speed Abs with a complete marketing support package including:

- Retail support marketing package (subject to minimum orders)

- National Advertising

- Nationwide and local PR Campaign

- In store POS and bespoke merchandising solutions

Pentti Vartiainen, IRON GYM Head of Distribution, says, “We declare our continued commitment to the growing home fitness market with the launch of Speed Abs. In a market that has no defined leader we are confident that Speed Abs will help us attain legendary status amongst fitness enthusiasts and professionals the world over, whilst helping our users quickly build a strong, defined core.”

For more information or imagery please contact:

henry@brandnation.co.uk | 0207 940 7183