Better Life Appliances and Accessories at GITEX Shopper 2014

Sept. 18, 2014 - PRLog -- Dubai, United Arab Emirates, September 18, 2014 – Better Life, the premium retailer of home appliances and accessories of the Easa Saleh Al Gurg group, will be participating for the very first time in its 11-year history at the GITEX Shopper 2014 on September 27 to October 4, 2014 at the Dubai World Trade Centre.

Home to the world’s best brands in the home appliances category, Better Life’s presence at GITEX marks its strong position in the industry over the years and cements its aggressive entry into the consumer electronics category. GITEX is the biggest and best consumer electronics event in the region and Better Life is excited to showcase its brands and range at an event of such distinction.

“There is great amount of exuberance from the whole team with our participation in GITEX. It is our initial foray into this much-awaited event in the region and we welcome this experience with much optimism and excitement, “ said Anurag Guglani, General Manager of Better Life. “Visitors can expect their favorite brands and products at even more affordable prices and assured gifts. We encourage everyone to drop by the Better Life stand and avail of these unbelievable offers.  Our Projects and Exports team are also going to be there to discuss partnership opportunities, dealerships and export agreements on certain brands under our roster.”

There will be 15 participating brands – Siemens, Smeg, Zanussi, Fisher & Paykel, Gigaset, AEG, Vestfrost Solutions, Forbes of Switzerland, TCL, Terim, Euron, Wolf Power, Onida, Classic by Zamil ACs and LIGHTAIR, with an extensive products coverage which includes washing machines and dryers, refrigerators, cookers, dishwashers, built-in appliances, beverage coolers, air conditioners, small appliances, electronics (television panels, DECT phones), chest freezers, air and water purifiers, water dispensers, barbecue grills, and cooking accessories.

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