Guide to Google Shopping Product Listing Ads For Ecommerce Websites

SAN DIEGO - Oct. 13, 2014 - PRLog -- Before starting with product listing ads, it is important to have a Google Adwords account and a Merchant Center account. A product listing ad includes name of product (title), an image of your product, product description and price. Whenever a user searches for an item on Google and your product description matches it, then it will be shown as a product listing to the user as from your campaign.

If you want to know how to setup Google shopping product listing ads for your ecommerce website, you need to follow the below mentioned simple steps to keep your ecommerce going in the marketing. Note these steps and you can set up Google Shopping Ads without problems:

Step 1: Link your merchant account with your Adwords account. Go to the next step if they are already linked. But if your accounts are not linked, you can link your Adwords account by logging in from the Merchant account and adding the Adwords customer ID there. Click on link account tab there and your done.

Step 2: Create a Google product listing ad campaign by including the products you are targeting and then choose the region you want to target with your Google Shopping ads. Give your campaign an appropriate name and click to make your Adwords campaign.

Step 3: After that you need to bid for your campaign. Set up your bid for cost per clicks and also add the daily budget. The bid is simply what you pay Google when a user clicks on your ad and is redirected to your online store. Save your campaign and then click on finish to complete. The last page will show you statistical information about the campaign you are running. This information is very important as it shows the performance of your product listing ads.

Step 4: Once you are done with bidding, start adding products to your campaign. It is an important step because all the visitors who can be your potential customers will see this product feed on Google’s homepage. After this, click new data feed in your Google Merchant Center. There you can add products and all the related information about the products you sell online. An attractive image and discount price is the best way to catch the attention of the customers to your ecommerce site.

Step 5: Don’t forget to name the product feed file you make in step 4. Using Google Spreadsheet to store and edit your products make your life faster and easier. Once the product feeds are saved, generate a template spreadsheet and save your work.

Step 6: In spreadsheet you will find the blanks for you to fill in product information about your product listing ads. Fill all the necessary information about the product like name, description and cost should be filled. You can later modify it accordingly and finally your Google Shopping campaign setup is complete.
Click here http://www.internetsearchinc.com/blog/setup-google-shopping-product-listing-ads-ecommerce-website/ for complete guide to Google Shopping Product Listing Ads For Ecommerce Websites.


This is the best and simple way to set up Google Shopping campaigns for your products thereby increasing sales for your ecommerce website.