Smithers Pira Webinar Addresses Keys to Reducing Environmental Impact of Packaging

AKRON, Ohio - Oct. 21, 2014 - PRLog -- Smithers Pira, the worldwide authority on package, paper and print industry supply chains, announced today that it will hold a webinar titled “How Supply Chain Pressures Can Frustrate the Development of Responsible Packaging” (https://www.smitherspira.com/testing/distribution/webinar-how-supply-chain-pressures-can-frustrate-the-development-of-responsible-packaging.aspx) with David Shires, Chief Consultant at Smithers Pira. The webinar, on Tuesday, October 28 at 10am EST (https://smithersinformation.webex.com), will focus on reducing the environmental impact of packaging across the supply chain, and why consumer packaged goods companies and packaging engineers need to “think beyond the pack” to execute a successful redesign.

“Packaging engineers are frequently tasked with creating new packaging to improve sustainability,” said Mike Kuebler, Technical Director at Smithers Pira. “Often these environmentally-friendly packaging initiatives can prove ineffective, or even counterproductive if the full impact of the supply chain on the new packaging isn’t considered.”

Shires will delve into the following topics:

·       Packaging under the microscope

·       Packaging as one component of a functional system

·       Factors influencing packaging decisions

·       Supply chain pressures on sustainability considerations

Webinar attendees (https://smithersinformation.webex.com) will learn the importance of thinking more holistically and considering complete supply chain impacts. They’ll also hear how product damage, pack volumes and supply chain hazards can be significant in the environmental impacts of supply chains, and how this suggests an opportunity for a better systems-based approach to optimization. Registration (https://smithersinformation.webex.com/mw0401l/mywebex/def...) for all 2014 Smithers Pira webinars and additional information can be found at www.smitherspira.com.

About Smithers Pira

Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, the company provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance. The Smithers Pira Distribution Testing Service Center in Lansing, MI serves key industry verticals such as the food and beverage, medical and automotive markets in North America. Please visit www.smitherspira.com for more information.

About The Smithers Group:

Headquartered in Akron, Ohio, The Smithers Group includes Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra, and Smithers Visicient.  Each Smithers Group company provides technology-based services focused on a defined market.  As a group, the diversity of market sectors and technologies provides stability and a platform for long-term growth.  By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products, by utilizing testing, consulting, information, and compliance services.  All Smithers companies are known by their clients as Trusted Providers of Innovative Solutions. For more information, visit www.smithers.com.