Attorney Craig R. Hersch publishes first book entitled, "Common Cents Estate Planning"

FORT MYERS, Fla. - Nov. 20, 2014 - PRLog -- Fort Myers, Florida attorney Craig R. Hersch has authored and published his first book entitled, “Common Cents Estate Planning.” The book is his first in an upcoming series that provides practical, easy-to-understand information to help readers navigate the complex and sometimes confusing estate planning process.

This behind-the-desk view is based on Hersch's 25 years of experience helping clients address real life situations. Attorney Hersch has peeled away the legal jargon to help individuals grasp Florida estate planning law in practical, every day terms resulting in the clarity and confidence they need to work collaboratively with their attorneys, CPAs and financial advisors.

"Common Cents Estate Planning" is a compilation of more than ten years of the best "Will Power" columns written by Hersch and published weekly in The Island Sun. He begins by providing "Will and Trust Basics" to help readers start the estate planning process. Questions like, "Do I need a trust?" or "Should I title assets jointly with my children?" are addressed. Subsequent chapters delve deeper, discussing beneficiary matters, estate planning for second and blended marriages, dealing with family dynamics, what makes Florida estate planning so unique, tax planning and gifting, incapacity, and what probate and trust administration is all about.

Craig R. Hersch is a Florida Bar Board Certified attorney in Wills, Trusts & Estates, as well as a Certified Public Accountant (CPA). He is a shareholder in the law firm of Sheppard, Brett, Stewart, Hersch, Kinsey & Hill, P.A. in Fort Myers, Florida, where he practices law in the areas of estate planning, probate and trust administration, and asset protection strategies, serving an extensive client base of retirees, individuals, families and business owners throughout the state.

Hersch holds a JD from the University of Florida (1989), as well as a BS (1986) and MS (1987) in accounting from the University of Florida. He has a “Preeminent AV” rating at Martindale-Hubbell®, the highest attainable by the national, independent attorney rating service. He has been named a "Top 100 Lawyer" by Worth Magazine and selected as a “Super Lawyer” by Thomson Reuters for six consecutive years in Law & Politics magazine.

Founded in 1924 and celebrating 90 years in business this year, Sheppard, Brett, Stewart, Hersch, Kinsey & Hill, P.A. is located at 9100 College Pointe Court, Fort Myers, FL 33919. For more information about the book or the firm, visit www.sbshlaw.com/books or call (239) 334-1141.