V.I.T.A.L. Marketing Solutions on 2014 Holiday Trends

DENVER - Nov. 25, 2014 - PRLog -- Every year the holiday season is one of the biggest times for any business that sells to consumers. However, this period always looks a little bit different thanks to ever evolving shopping trends. By establishing a cohesive marketing plan early, businesses can get a competitive edge. “It’s important to make sure to address these trends soon,” said Joy, the firm’s director of operations. “The holiday season is upon us, so we encourage every business to plan ahead right away.”

One of the trends that V.I.T.A.L. Marketing Solutions identified was that deals would likely start prior to Black Friday. In 2013, many retailers began their promotions on Thanksgiving Day itself. Furthermore, the deals will likely continue to extend for days if not weeks beyond Black Friday. This means that businesses need to be strategic about the discounts they offer to continue bringing in new customers throughout the holiday season.

Another important trend is that digital outreach will be significantly more important than in previous years. This includes social media, email, and mobile optimized content. However, most buyers will make their actual purchases in stores. Therefore, having really engaging experiences during these on-site interactions will be important. Delivering personalized messaging through both digital and in-person media will drive sales. This will keep customers interested in a brand’s offerings through all the holiday noise.

“The right targeted messages are the only ways to cut through all of the competing signals,” states Joy. “This process needs to happen before, during, and after the sales. Having a great shopping experience is essential to success in the holiday season.”

V.I.T.A.L. Marketing Solutions Discusses Information Sharing During the Holidays

According to the V.I.T.A.L. Marketing Solutions team, consumers are now more connected than ever. This means that they have access to information about stores and products right in the palms of their hands. For businesses, it is essential to make sure information is readily available and that reviews are positive. This can best be addressed with a great on-site experience, according to Joy.

“We know how important growth goals during this time of year are to a business’ long-term success,” she said. “Therefore, we are helping our clients plan and execute effective strategies. Anyone who is interested in shoring up their promotional efforts for year-end should reach out to us.”

About V.I.T.A.L. Marketing Solutions

V.I.T.A.L. Marketing Solutions combines precise planning and unmatched implementation skill to produce interactive campaigns. Fueled by an upbeat team atmosphere that emphasizes expert collaboration, the firm creates customized promotions that consistently deliver impressive results. By using the latest methods to research demographics and analyze markets, V.I.T.A.L. Marketing Solutions team members are able to apply dynamic strategies to each initiative. This ensures a truly unique experience for each customer and enhances brand loyalty at the same time. For the firm’s clients, this results in boosted bottom lines with a high return on investment.