The Famous Grouse Experience Wins Whisky Visitor Attraction Of The Year

Dec. 6, 2014 - PRLog -- The Famous Grouse Experience at Glenturret Distillery in Crieff is toasting being named Whisky Visitor Attraction of the Year at Whisky Magazine’s 2015 Icons of Whisky Awards, while its manager Stuart Cassells also collected a Highly Commended Award for Visitor Attraction Manager of the Year.

Scotland’s oldest and most visited distillery battled it out against 20 other whisky visitor attractions, including many of Scotland’s other top distilleries to take the coveted title which was chosen by the voting public.

It has been an exciting year for Scotland’s most popular Distillery. The Famous Grouse Experience completed a £250,000 investment in its key visitor areas and café. The refurbishment programme, which was the first major upgrade to the facilities since 2007, was officially opened at the end of May by The Duke and Duchess of Cambridge, whose visit received international media coverage, projecting the visitor’s event facilities across the globe.

Their efforts to welcome the Duke and Duchess of Cambridge to Strathearn were also recognised by the events industry with a Commendation for Best In House Event for hosting the Royal Visit, at the Scottish Event Awards in Glasgow.

Stuart Cassells, General Manager at The Famous Grouse Experience, said:

“This is great news for the team. We were delighted to be shortlisted for two Icons of Whisky awards, but to have picked up the title of Whisky Visitor Attraction of the Year, and a commendation for Visitor Attraction Manager of the Year is a real honour. The fact that the public have voted for us to win is really the icing on the cake and reflective of the world-class venue that is enjoyed by so many people every year. Everyone here at The Famous Grouse Experience is simply delighted and exceptionally proud.”

---ENDS---

For further information on this news release, please contact Tricia Fox, Volpa, Tel: 07989 955039 or 01738 658187, Email: t.fox@volpa.co.uk

Notes to Editors

About Glenturret Distillery and The Famous Grouse Experience

·         The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland (welcoming an average of 100,000 visitors every year).

·         The distillery offers the opportunity to learn how a single malt is made in the traditional way, as well as learning how some of the Glenturret single malt is then blended along with other grain and malt whiskies to create The Famous Grouse, the No. 1 whisky in the UK.

·         Opening Hours 9am - 5pm.  Two tours are currently available: The Experience Tour (includes 2 whisky tastes), The Tasting Tour (includes 5 whisky tastes). Tours start from £10. The First Tour is at 10.30am & Last Tour at 4.30pm.

·         To view our Experience video visit https://www.youtube.com/watch?v=4cVdoQsOTzM



·         For more information please visit www.thefamousgrouse.com or call 01764 656565

About The Famous Grouse (www.thefamousgrouse.com)

·         The Famous Grouse is the no. 1 whisky in the UK and no. 5 standard blended whisky worldwide (IWSR data 2013)

·         The Famous Grouse has been the best-selling whisky in Scotland since 1980.

·         The Famous Grouse is exported to over 100 countries.

·         Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.

·         The brand became so popular that on August 12^th 1905 it was renamed The Famous Grouse.