4 reasons why you should not sell on eBay - but on your online store

MANCHESTER, U.K. - Jan. 27, 2015 - PRLog -- A lot of small businesses sell on eBay, and there is no doubt that eBay is a very powerful e-commerce platform. It has very good SEO on Google, and you can sell almost everything.

It is actually a good idea to start your business from eBay as it gives you precious experience of online selling and online customer relationship management (http://www.oelite.com) (CRM). However, for businesses whose sales are growing day by day, it would be a good idea to have a business website with full e-commerce functionality. Why?

1. Reduce Costs

Having your own e-commerce website would reduce the cost of selling and allow you to have better control of your customers, products and sales.

As you noticed already, eBay charges for each product listing, uploading extra product pictures, plus takes a percentage of the sales made. These small amounts will build up and become remarkable for your business with your growing sales.

Of course you can subscribe to the eBay shop, where you would avoid the product listing fee to a certain extent, and enjoy the limited e-commerce function. However the cost of having an attractive eBay store is very high – it varies from £20 - £250 per month with extra costs applied.

Certainly these costs do no apply if you have your own e-commerce website (http://www.oelite.com).

2. Improve Brand Image

You can make the selling interface much more business professional. The general eBay interface looks fairly simple, and not very business professional. There are comments saying that items listed on eBay do look “cheap” and “no quality guarantee”.

Hence, eBay have the eBay shop for serious sellers. However, the design of the eBay shop is very limited as the template is already set up by eBay. It might not satisfy the need of your business image. Furthermore, there is a possibility that the display of your shop will be messed up when eBay updates their interface. Whereas, with your own website, you have full control of the website design and layout.

3. Better management of your business

Although you can sell almost everything on eBay, some products are banned from eBay, such as partially used cosmetics or eyeglasses (and there are more). Therefore, depending on your products or services, the best place to sell is an e-commerce website of your own.

In addition, a good e-commerce website with great CRM functionality (http://www.oelite.com) helps you build up customer lists, and manage inventory and sales easily. It will save you time and effort to manage your business quicker, easier and better so you have time to focus on your core business.

4. Protect Your Benefits

Generally speaking, eBay is more biased to the buyers side rather than sellers. For example, there is hardly anything sellers can do if the buyer decides not to pay for their bids. Also, it is not possible to remove a negative feedback even it is given unfairly.

And if anything goes wrong, it is nearly impossible to speak to someone directly from eBay. You are very much likely to get auto reply from “robots” that don’t share your frustrations or feelings.

You cannot amend the details of an item once the auction is started; even if you know there is something wrong. Certainly you are much more flexible on your own site as everything is under your control.