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Follow on Google News |  Campaigner® Survey Reveals 2015 Marketing Trends and New Year’s ResolutionsFindings Show Marketers are Not Attuned to Technology Changes and Email Marketing Remains King
By: Campaigner Email Marketing Drawing from the data, Campaigner has created a list of New Year Resolutions that all top marketers should follow in order to have their campaigns thrive and produce an ROI enviable by all: 1. Give Social Media a Fair Shot With the rise of social media predicted to continue in 2015, it will be important to invest in tools that provide better functionality and increased insight. Although email marketing still reigns supreme in ROI, social media has finally come of age and now provides measurable results that can provide valuable information for marketers. This year, marketers should take advantage of social media and really quantify what they’re getting back by using click-through tracking, email collection and click-through sales among other metrics. 2. Monitor Technology Advances As only 10 percent of respondents think technological advances will have a definite impact on their marketing strategy, the rest should race to join the group. Marketers should be more concerned and ready to accommodate tech innovations as they develop, and should constantly monitor how they alter consumer interaction with their brands. Without keeping a close eye and adjusting strategies accordingly, marketers may risk falling behind. Those who keep their fingers on the pulse of the industry will be able to better adapt to and tap into beneficial trends, getting a few steps ahead of the rest. 3. Prepare for the Wave of Mobile Commerce Although mobile technology is not quite ready for an influx of m-commerce, marketers should be prepared, as 2015 could be the year mobile takes center stage. In today’s environment, it’s not uncommon for marketers to see a large number of mobile opens resulting in desktop purchases. Consumers rely on desktops to buy because the process is easier, compared to the time consuming and cumbersome mobile purchase path. This will change, as the one-click approach becomes the norm on mobile devices. Expect a wave of m-commerce as mobile emails and websites continue to become more responsive, and the purchasing processes become intuitive and streamlined. Be sure to incorporate mobile into 2015 strategies by using responsive design templates and an integrated overall plan. 4. Start 2015 with a New Email Marketing Plan, Based on Data Begin by looking at past data to see what’s worked and what hasn’t. Where are diminishing returns coming from and why? Is there a specific reason something is no longer working? Take the time to dig into data and gain these valuable insights in order to build a better strategy. Use segmentation and A/B testing to try something different and learn from the data to see what will provide the best results to bolster campaigns. This will give a leg up on competition, considering that only 14 percent of respondents are prioritizing improved data collection and management for 2015. 5. Take Advantage of Google Inbox Google Inbox is the perfect example of technology that should change the way that marketers strategize, but has not quite made that impact. Despite this, Inbox presents a huge opportunity. Contrary to popular belief, Inbox won’t be a detriment to campaigns with its partitioned email, but rather a benefit. For example, knowing when to send emails can guarantee a spot at the top of the inbox. With more opportunities for valuable interactions, targeted emails will prioritize above competitors in the long run. Tap into transactional emails, which notoriously show the largest rate of interaction with users to achieve an early advantage with the new advancement. With 2015 just around the corner, marketers should be ready to adapt to new technologies and not falter in their resolutions. Plan early, leverage data, and keep attuned to industry changes to guarantee the success of marketing campaigns for this upcoming year. To see the complete release please visit: http://www.campaigner.com/ An infographic of the survey results can be found at http://www.campaigner.com/ Survey Methodology The online Campaigner Survey (http://www.campaigner.com/ Twitter: @CampaignerEmail (http://twitter.com/ Facebook: CampaignerEmail.com (http://www.facebook.com/ Google+: Campaigner Email Marketing (https://plus.google.com/+ Instagram: Campaigneremail (http://instagram.com/ Pinterest: Campaigner.com (http://www.pinterest.com/ LinkedIn: Campaigner Email Marketing (http://www.linkedin.com/ About Campaigner® Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. Campaigner is a brand and registered trademark of the Business Cloud Services Division of j2 Global, Inc., the global provider of Internet services. Learn more at www.Campaigner.com. About j2 Global j2 Global, Inc. provides Internet services through two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax® (http://www.efax.com/? End
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