Royal Borough Of Kingston Launches New Website To Promote Bone Health

Dec. 18, 2014 - PRLog -- The Royal Borough of Kingston upon Thames has just launched a new website to educate residents at risk of osteoporosis and osteoarthritis on the best methods of maintaining good bone health.

The Better Bones website (http://betterbones.kingston.gov.uk/) was designed and built by Lab, one of the leading independent digital agencies in the UK. The new website is designed to empower patients to conduct self-assessment online, leading them into a 12-week programme where they can learn about bone health, and follow exercises that will keep them fit through the medium of interactive videos and educational online content.

The Royal Borough of Kingston’s public health responsibilities include health improvement, assurance of local health protection services and providing commissioning support for the Kingston Clinical Commissioning Group (KCCG) which is the local body responsible for buying local health services. More than £15 million is set to be spent in Kingston over the next two years on innovative, integrated adult health and social care services.

“Today, contacting residents at risk of osteoporosis and getting them to attend an assessment session is a very manual and time-consuming process for us,” said Aniko Szucs, Royal Borough of Kingston upon Thames. “The health of our bones is instrumental to our health and longevity in general, and so we hope that this new website will help us reach out, educate, inform, and help people live in the best way for longer.”

Chris Williams, client account director, Lab, said, “This was a wonderful project to work on with the Royal Borough of Kingston upon Thames on what is an important topic for us all. We have a lot of experience in developing websites in the health sector to allow people to conduct self-assessment, and help educate themselves about various conditions. Education on looking after yourself is what this new website will promote, and we hope it helps makes a significant difference to people’s lives.”

About Lab

Lab is one of the leading independent digital agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Live Nation, the Home Office, Whirlpool, Oakhouse Foods, Subway, SmartFocus, and Reed Learning. When it comes to digital, Lab believes everyone deserves A Better Experience™. Catch up with Lab at http://lab.co.uk

Contact

Huw Waters | Head of Marketing | Lab

0207 183 6668 (tel:0207%20183%206668) | media@lab.co.uk