Gim Hin Lee Pte Ltd appoints Consulus for Business and Brand Innovation

Feb. 2, 2015 - PRLog -- Singapore, 27 January 2015 - Gim Hin Lee Pte Ltd, a Singapore company that specialises in the manufacture and distribution of baking ingredients and equipment has appointed Consulus to review and transform its business model in terms of value creation, people development and to create an innovative brand experience.

According to Euromonitor International, Asia has surpassed North America this year to become the world’s second largest bakery/confectionery market by retail sales value reaching an estimated US34.7 Bn.

The demand for baked/confectionary goods will continue to soar in Asia as the region enjoys exponential growth rates and rising standards of living. This is especially so in South East Asia and as a retailer and distributor Bake King is positioned to leverage upon this development.

The exercise is expected to take 12 months.

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About Gim Hin Lee Pte Ltd

Founded in 1952 by the late Mr Tan Yee Wan, Gim Hin Lee Pte Ltd specialises in the manufacture and distribution of baking ingredients and equipment in Singapore.

The company produces its own products under the Bake King brand. Its product range include food flavours, colours, flours, to herbs and spices.

The Agri-Food & Veterinary Authority of Singapore (AVA) certified food factory is located at KA Foodlink. It is a HACCP (Certified by Lloyd's Register Quality Assurance) facility.  Over 60 of Bake King brand products are Halal certified by MUIS (Islamic Religious Council of Singapore).

Gim Hin Lee Pte Ltd is also the exclusive distributor of quality brands such as: Billington's unrefined sugars, Allinson flours and Yeast, Silver Spoon sugars, Askey's ice cream dessert treats, Nordia/Siluett paper products, Tala & Chef Aid housewares, Chicago Metallic bakeware, Amco housewares, Loranne Oils flavours and Modecor cake decorating products.

Gim Hin Lee Pte Ltd is a member of the Singapore Manufacturing Federation (SMF) and Singapore Business Federation (SBF).

About Consulus

Consulus is an Global innovation and design consultancy with business management and multi-disciplinary design capabilities. Since 2004, the firm has shaped companies, non-profit organisations and government agencies through innovation in more than 18 cities. www.consulus.com

Media Contact for Gim Hin Lee Pte Ltd

Tan Lay Har, Teresa

Director

Tel: (65) 62887377, Fax: (65) 62887966

info@bakeking.com.sg

Gim Hin Lee Pte Ltd , 171 Kampong Ampat #03-08 KA Foodlink Singapore 368330

http://www.bakeking.com.sg

Media Contact for Consulus

Johnathan Dorneles Francis

johnathanfrancis@consulus.com

+65 62939495