Grund® Presents New Collection of Organic Cotton Home Rugs

CHICAGO - Feb. 9, 2015 - PRLog -- Grund® America, a leader in the manufacturing of bathmats, is launching a new Home Rug line made of organic cotton at the 2015 International Housewares Show in Chicago (North Hall, Booth #8344) from March 7^th-10th.

“Organic Cotton is a safe, socially responsible and environmentally friendly alternative to conventional cotton.  It provides the consumer with the same benefits of conventional cotton, soft, durable, affordable-but without the negative effects to the environment and to human exposure to harmful chemicals“ states Michael Twer, Vice President/General Manager.  “We take tremendous pride in being socially responsible for our community and for the products we produce.  Our Organic Cotton Home Rugs are certified by GOTS (GOTS), which is the worldwide leading textile processing standard lab. The Grund® Organic Cotton Home Rugs can be used in many rooms in the home, including the bathroom, kitchen, laundry room, and utility rooms.”

Based on the Textile Exchange research, the tangible benefits of organic cotton production shows significant reduction in global warming, soil erosion and soil acidification, water use and energy consumption.  In addition, the study’s most significant findings when comparing organic cotton to conventional cotton included the following:


·         46% reduced global warming potential
·         70% less acidification
·         26% reduction in soil erosion
·         91% reduction in ground (blue) water consumption
·         62% reduction in primary energy demand


The release of this study validates the turning point for the organic cotton production as a viable and environmentally-friendly alternative to traditional cotton.  Lastly, the Grund® Organic Cotton Home Rugs are grown and produced without exposure to toxic chemicals and pesticides.

Launching in April just in time for Earth Day, the Grund® Organic Cotton Home Rug collection will be available in multiple colors, sizes, and three designs.  Visit www.grundamerica.com for more information.
About Grund:

Grund® was founded in 1990 as a manufacturer of fine bathroom accessories, specifically bathmats. Since its inception as a family-owned company operating out of the family’s home, Grund® has grown into a major textile supplier to the EU nation. Today, Grund® dominates the European home market and currently exports products to more than 40 countries. Please visit www.grundamerica.com for more information.