Games Fleadh showcases Irish gaming industry

THURLES, Ireland - Feb. 19, 2015 - PRLog -- LIT Tipperary, whose alumni have worked on some of gaming's biggest titles including Call of Duty, StarCraft and Guitar Hero, has announced it will host Ireland's largest gaming event on Wednesday March 11th.

Supported by Microsoft Ireland, EA Games and the Irish Computer Society, the 12th annual Games Fleadh will feature the 'Direct X' Endless Runner challenge, Robocode and the Game Studio 'Endless Runner' competition, the winners and runners up of which will present their games to Brenda and John Romero and the University of California, Santa Cruz (UCSC) Greenlight Committee.

Brenda and John Romero have each more than 30 years experience working in the gaming industry, over 150 game titles such as DOOM and Quake to their credit, dozens of awards and have collectively founded nine game companies.

Games Fleadh will also feature games development and research talks by industry veterans such as Bryan Neider, who will assist in the judging process for the various under graduate competitions. Neider is Senior Vice President and Chief Operating Officer of the Electronic Arts (EA) labels, which collectively are responsible for producing some of the bestselling video game titles of all time including The Sims, FIFA, Battlefield and Madden NFL.

“This is a fantastic opportunity for students to create a prototype game, meet people from industry and make a name for themselves within the Irish game sector,” said Dr. Liam Noonan, Lecturer at LIT’s Game Design and Development degree in Thurles at the launch of Games Fleadh 2015.

“In terms of career development, participating in this competition is invaluable as students are adding to their portfolio of creative content and networking with students from other colleges and people from the games industry. It is these up and coming game developers and their innovative ideas that will act as the catalyst for job creation in the Irish game development sector," added Dr. Noonan.

According to Dr. Noonan: “We were delighted and privileged to work with the Fulbright U.S. Specialist Award scholar Brenda Romero and her husband John back in September in our Thurles campus and they were very supportive of our Games Fleadh initiative. They suggested that the 2015 theme should be Endless Runner as this would allow students flexibility in designing either a 2D or 3D game."

Commenting about Games Fleadh 2015, Brenda and John Romero said: "We are really excited to be involved in Games Fleadh this year. Having travelled all over Ireland and met hundreds of students and game developers, we know how much talent the country has and are looking forward to seeing this year’s results."

Speaking ahead of his visit to Ireland, Mr. Bryan Neider stated: "I am looking forward to meeting the games design and development students at LIT Games Fleadh 2015, discussing their “Endless Runner” games and sharing our experiences at EA Games in the design and development of future titles."

Stephen Howell, Academic Engagement Manager, Microsoft Ireland commented: “Microsoft is delighted to be on board sponsoring the Games Fleadh once again in 2015. We have demonstrated our commitment to the competition over the long term as it represents a fantastic opportunity to shine a spotlight on the immense third level games design talent in this country. It also plays a unique role in promoting knowledge-sharing, with international experts taking part and the latest research in the field up for discussion.”

Games Fleadh 2015 is open to the public for free. Online registration is available at www.gamesfleadh.ie. For more visit www.twitter.com/gamesfleadh or search Twitter #gamesfleadh.

~~~~~~~~~~~~~~~~~~~

Brenda Romero is an award-winning game designer, artist, writer who has worked with a variety of digital game companies as a game designer or creative director, including Atari, Sir-tech Software, Electronic Arts, as well as numerous companies in the social and mobile space. She recently became the first game designer in residence at the Games and Playable Media Program of the UCSC and is presently Program Director of its MS in Games and Playable Media Program.

John Romero is the Creative Director at UCSC's masters in games and playable media he is also a director, designer, programmer, and developer in the video game industry. He is best known as a co-founder of id Software and designer for many of their games, including Wolfenstein 3D, Dangerous Dave, Doom and Quake. www.romero.com

Bryan Neider is responsible for managing five unique Labels: EA Sports, EA Games, Maxis, All Play and PopCap and the Central Development Services teams. www.ea.com

LIT’s B.Sc. (Honours) in Games Design & Development (Level 8) is designed to produce graduates with an in-depth knowledge of the essential aspects of games design and development. LIT Thurles alumni have worked on AAA titles such as StarCraft, Guitar Hero and Call of Duty. Our campus enterprise centre facilitates and is host to game studios start-ups who are actively supported by Thurles Chamber Enterprise Centre business mentors.  Further information is available at: www.lit.ie/Courses/LC418