Proprietary HD Barcode™ Ideal for Brand Protection, Anti-Counterfeiting and Authentication

INDIALANTIC, Fla. - March 19, 2015 - PRLog -- Unlike other expensive authentication methods, HD Barcode has the ability to embed huge amounts of data (over 700 KB) in a small, configurable proprietary 2D barcode. This can include information concerning: One, the location and type of variable covert data printed on the label or product. Two, embedded codes to visible lot numbers or unique symbols and Three, indicate where the product should be sold or distributed. HD Barcode can also embed or link to a proprietary app on the Smartphone allowing display of full color product images that can only be shown when the code is read. In addition to the text information, full color images allow an individual to compare the actual product to security features within the image and provide positive authentication- without use of a database or an Internet connection.  Since it is a barcode, there are no major add on costs for additional security features, databases, or manufacturing equipment, etc. to place security labels on the package. Multiple codes can be placed in areas of the product that are hard to remove. These HD Barcodes may contain different information and require a different reader and password to display that information.

Each manufacturer is assigned a unique identifier number only they and authorized personnel can use. They are provided “code generation" software that is kept separate from the readers for printing of the HD Barcode. When creating the codes, the manufacturer generates an “undisclosed password” which is proprietary to only them. The manufacturer installs a reader application on an authorized Smartphone, so that when this undisclosed password is detected, it will display the information in the HD Barcode, but not the undisclosed password itself. The manufacturers may have unlimited passwords for different users. There is no “back door” and reader software can be time stamped so only authorized personnel can read the information within the code for a specific time frame. The code's structure does not follow a set pattern for an individual to be able to decode an HD Barcode.  As a final security measure, authorized personnel can be issued an ID card with a separate HD Barcode that must be scanned before the application is activated and usable.  Thus, prevents reader devices from being compromised in the even they are lost or stolen.