New Article: "3 Signs You Need to Toss Your Auto Attendant"

April 10, 2015 - PRLog -- Parlance Corporation, a leader in enterprise call handling solutions, today announces a new article “3 Signs You Need to Toss Your Auto Attendant” by Mark Bedard, Director of Marketing at Parlance.

The new article discusses automated attendant metrics that give greater insight into the behavior of callers, and explores the impact of a poor caller experience on your brand.

“Many companies gauge the effectiveness of their automated attendant purely on how many calls it offloads from operators,” says Bedard. “This completely misses a much more important dynamic – the quality of the caller experience provided to your callers. Traditional automated attendants sacrifice the caller experience to achieve operator offload, and this article shows you how to measure caller experience indicators instead of just offload.”

The article is located in the Parlance Corporation Media Center at http://www.parlancecorp.com/media.

About the Author

As Director of Marketing at Parlance, Mark Bedard is responsible for promoting the value of Parlanceand Operator Assistant in the marketplace. Mark possesses more than a decade of experience in helpingtechnology companies align sales and marketing efforts with their customers’ needs.