WELD Strengthens Distributor Program to Ensure Quality, Made in the USA Products

KANSAS CITY, Mo. - May 27, 2015 - PRLog -- Kansas City, Mo. – WELD has developed a new certified dealer program to help counter the importation of knockoff and counterfeit overseas products that claim to be genuine WELD wheels.

“WELD is pleased to partner with dealers that value the WELD legacy of providing high-quality, made in the USA product," said Norm Young, president and CEO, WELD. "We are very protective of our quality manufacturing heritage and have put measures in place so consumers know when they purchase product from one of our certified dealers that it is our genuine branded product."

Young said only genuine WELD wheels are built using the company’s approved materials, construction techniques, and quality standards. He points out that imitation wheels may not perform as well, with the potential for premature failures and safety issues.

Consumers can use the WELD dealer locater to find the closest WELD certified dealer near them at: www.WELDwheels.com/dealer-locator, or call 800-788-9353.

All WELD wheels are engineered, produced, and tested at WELD’s facilities in Kansas City, Mo. using only aircraft grade aluminum alloys and state-of-the-art manufacturing processes.

For more information about WELD or any of the WELD brands, phone 800-788-9353 or visit www.WELDwheels.com.

About WELD
WELD, based in Kansas City, Mo., is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD has been a pioneer in wheel engineering and design from main street to the race track. WELD’s precision and quality is validated by amassing more professional race wins than any other wheel company. Every race and street wheel is subjected to the same quality and design standards. WELD’s entire line of performance wheels can be seen at www.WELDwheels.com.

WELD is a Granite Creek company. Granite Creek invests in businesses with defensible market niches, recognized brands, strong intellectual property and/or manufacturing process assets led by entrepreneurial management teams in food/agribusiness, medical devices and instruments, and transportation industry sectors.