Go-to-Market Resource: Content Marketing Planning Template Announced by Four Quadrant

SAN FRANCISCO - June 4, 2015 - PRLog -- Four Quadrant, the premier B2B go-to-market resource for developing and executing effective go-to-market plans, announced today its latest marketing resource for organizations--The Content Marketing Planning Template. This go-to-market PowerPoint template embeds years of experience at Fortune 1000 companies and start-ups.  Download the Content Marketing Planning Template Now >>

The Content Marketing Planning Template is designed to help B2B marketers acquire and retain customers by publishing and sharing meaningful, relevant and engaging content.

While most marketers agree that content marketing is a must for any business, where to start is the obvious yet often paralyzing question.  Some companies adopt a tactical approach and focus on a specific deliverable (posts or tweets) while others are attracted to a social media channel (LinkedIn or Blog posts).  Although these tactics are not bad things per se, to be effective, they must be driven by an integrated, holistic content marketing plan aligned with the company’s go-to-market objectives.

Best-in-class organizations strive to create and execute against a pragmatic, actionable content marketing plan. Specific focus and attention is placed on who the owner of the content is and who the contributors to the content are, what the content format(s) should be and when specific deliverables are due.

According to Peter Buscemi, Managing Partner at Four Quadrant, LLC, “Because several marketing objectives usually exist, organizations typically deploy many different marketing strategies.  Successful content marketing requires a specific content marketing action plan designed in a cascading approach-objectives, strategies and tactics.”  Buscemi also notes that good content attracts, informs, persuades, serves and engages prospects and customers.  “Content marketing is a continuous process that proactively supports prospects and customers before, during and after the sale. This means a content marketing plan should span lead generation, sales, customer satisfaction and brand building,” Buscemi states.

About Four Quadrant, LLC

Four Quadrant, LLC was founded by Peter Buscemi, a CMO with 30 years’ experience spanning start-ups to Fortune 500 companies.  The sole purpose of Four Quadrant is to provide marketing insights and templates based on proven processes and consultation to those developing and executing go-to-market strategies.  Over decades, in working with various boards and executive management teams (CEO's, COO's, VP's Sales and Development), Buscemi noticed patterns in terms of the key marketing challenges, as well as how to address and communicate those challenges.   As a direct result of those experiences, his knowledge has been packaged into informative blog posts and go-to-market templates that provide a solid foundation for a projects’ success, while saving time and money. View go-to-market planning templates>>