Core Fitness & Management announces big money making partnership in the hospitality industry

DALLAS - June 19, 2015 - PRLog -- Core Fitness & Management announces big money making partnership in the hospitality industry

The Amazing thing about the partnership is that it cost the hotel NOTHING!

Today, Core Fitness has decided to shake the hospitality industry up a little bit with technology and a business model that not only helps the end user but generates an additional source of revenue to the hotel. After performing feasibility study in the DFW area core fitness has come up with an answer for many hotel fitness centers.

Historically hotel fitness centers have been small, cramp, old and outdated. In the more recent years hotels have spent a good amount of money in their fitness centers, making them state of the art and somewhat functional for the average gym person. Hotels have sunk their money into a state of the art facility; however, are they truly getting a return on their investment? Higher end hotels and more progressive thinking hotels have done a few things that not only added value to the fitness center alone but have actually added to the bottom line. What are these hotels doing? Hotels such as The Ritz- Carlton have actually extended their memberships to the surrounding community and offered their fitness center along with hotel amenities at a monthly fee. This has turned out to be profitable and non disruptive to the current day to day business of the hotel. Below are three reasons why hotels should reevaluate their fitness center and consider Core Fitness & Management.

1.      Profitability- of course this reason is an obvious reason. If hotels would consider offering their amenities to the surrounding community at a premium they can easily add to the bottom line. by allowing a fitness company to come in and assist with this, hotels are left to work the day to day primary income of the hotel while a fitness center sells, manages and operates the day to day of the gym.
2. Community Involvement- By offering a select few of memberships to the surrounding community the hotel actually builds that relationship with the community which serves as a form of advertising and brand loyalty. “If you help and do enough for others you will in return get what you want” – Zig Ziglar.
3. Keeping up with the times- The only thing for certain in this world is change. Looking into turning your hotels fitness center from a cost center to a profit center allows the hotel to continue to look at new ways to be current, relatable and functional. This very non disruptive way is a win win for the hotel and future consumer.

Core Fitness & Management is a fitness management company that looks to partner up with hotels to help create that additional revenue stream by taking the hotels underutilized fitness center and turn that current cost center into a profit center. We do this by taking our expertise in the gym and fitness industry and merging it with the hotels hospitality expertise. Core Fitness will sell memberships to your facility at a premium and cap off the membership amount at a respectable amount to ensure the integrity of the hotel and comfort of the guess. We manage all monthly EFT billings, gym complaints, cancellations and sales of the gym. We do this all at no cost to the hotel yet we share profits each month with the hotel for the use of the facility.  In addition we still maintain the current standard of the hotel which is to allow guests of the hotel access to the fitness center for free as it is doing currently. Core Fitness can be the hidden secret to your hotel fitness center and amenities.