Jacksonville-Based Lifestyle Brand Natural Life Hires New Executive

JACKSONVILLE, Fla. - July 8, 2015 - PRLog -- Natural Life is thrilled to announce the addition of Susan Smith to the executive team as Senior Vice President of Sales, Marketing and Brand Development.

Smith comes to Natural Life with 20 years of fashion industry experience. Most recently, Smith served as the Managing Director of Echo, a leading global design house in fashion accessories and home furnishings. There, she oversaw all aspects of sourcing, design, merchandising, product development and inventory management across all categories and retail distribution. Her focus was on ensuring the brand architecture and integrity was integrated into all categories.

Prior to Echo, Smith served as Executive Vice President at Mallory & Church, a premier maker of men’s and women’s accessories and furnishings. Smith was responsible for sales, marketing, sourcing, brand management and product development with licensed and private labels brands such as Kate Spade, Cole Haan, Vince Camuto and Tahari.

Smith began her career at Liz Claiborne in sales.

“We’re so excited for Susan to join the Natural Life executive team. She brings so much industry knowledge that we can’t wait to learn from,” said Patti Hughes, Natural Life’s founder and CEO.