Krystal® Is Off To the Races This Summer with Coca-Cola® Roadie Cup Promotion

ATLANTA - July 13, 2015 - PRLog -- The Krystal Company®, the brand famous for its iconic square hamburgers and a wide variety of cravable favorites, is shifting summer enjoyment into overdrive with a “winning” event taking place in the Southeast. Now through August 31^st or while supplies last, Krystal®, Advance Auto Parts, and Carmike Cinemas have teamed up to offer the Coca-Cola® “Rev Up to a Roadie” Sweepstakes at participating Krystal restaurants.  During the promotion,guests who stop by their favorite local Krystal and order a 44-oz Krystal Roadie Cup receive a special text short code that unlocks a digital scratch off entry. The text-to-win game allows guests to scratch off a sweepstakes ticket from their smartphone, tablet or computer (standard messaging and data rates apply). Guests are encouraged to make a pit stop to their nearby Krystal daily to receive the special code as participants can enter up to once a day.

Instant-win prizes include Advance Auto Parts gift cards, Carmike Cinemas movie tickets and Krystal food and      beverage coupons. Additionally, guests are automatically entered for a chance to win a Coca-Cola® grand prize trip-for-two NASCAR Experience to one of six upcoming NASCAR Sprint Cup Series™ races at Daytona International Speedway, Charlotte Motor Speedway, Atlanta Motor Speedway, Talladega Superspeedway, Darlington Raceway of South Carolina, or the Homestead-Miami Speedway during the 2015/2016 season.

“Krystal is the perfect treat all summer long and we love watching NASCARracing with friends and a sack of our great Krystals,” said Heather Schlesinger, Director of Calendar Programs & Promotions at The Krystal Company. “We’re thrilled to be working with Advance Auto Parts and Carmike Cinemas to introduce our guests to their products and treat a lucky Krystal lover to the experience of a lifetime!”

Schlesinger noted that upon entry into the sweepstakes, all guests are invited to join Club Krystal (http://www.krystal.com/), the chain’s digital loyalty club and each participant takes the checkered flag because the e-club offers members exclusive discounts and other benefits on an ongoing basis.

The sweepstakes runs through the end of August or while supplies last, at participating Krystal, Advance Auto Parts, and Carmike Cinema locations. No purchase is required to enter the contest. Official contest rules are available on www.Krystal.com.

About The Krystal Company

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South.  Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees.  For more information, visit http://www.Krystal.comor http://www.facebook.com/Krystalor follow the brand on Twitter and Instagram @Krystal (http://www.twitter.com/krystal).