Waterfront Outdoor Photo Exhibit

TORONTO - Aug. 12, 2015 - PRLog -- The Waterfront BIA encouraged amateur photographers to capture the beauty of Toronto’s Waterfront for their My Waterfront Photo Contest in 2011, 2012, 2013 and 2014. Over 2,500 images were submitted and photos were judged on overall impact, originality, artistic merit, composition and technical excellence. Each year, 50 finalists were then showcased in the My Waterfront Photo Exhibit in Queen’s Quay Terminal. Now in 2015, they have selected 100 images from the top 200 photos submitted, to display in the Waterfront Outdoor Photo Exhibit, opening Friday, September 4, 2015 and running until Monday, September 4, 2017.  Visit www.waterfrontbia.com  for more information.

“Through our photo contests, we have seen such an incredible collection of landscapes, festivals, attractions, and people appreciating all the Waterfront has to offer,” states Carol Jolly, Executive Director, The Waterfront BIA. “We wanted to celebrate some of our city’s talented amateur photographers and share their captured moments through the Waterfront Outdoor Photo Exhibit.”

Each photo in the Waterfront Outdoor Photo Exhibit is printed on a 5ft high x 2ft wide vinyl banner that will hang on all hydro poles from Yonge Street to Bathurst Street. The 100 featured images of Toronto’s Waterfront were taken by amateur photographers from neighbourhoods throughout the Greater Toronto area including the Waterfront, The Beach, Leslieville, East York, North York, High Park, Markham, Etobicoke, Scarborough, Mississauga, Brookdale, Mount Albert and Thornhill. A list of the featured images with descriptive titles can be found on The Waterfront BIA’s website at www.waterfrontbia.com.

“Toronto’s Waterfront is a place where people come to relax and enjoy the photographic beauty of the neighbourhood,” adds Carol Jolly. “We wanted to introduce a new dimension to the revitalized Queens Quay with the Waterfront Outdoor Photo Exhibit and bring our artistic and cultural significance to the forefront. We encourage people to visit the Waterfront and delight in these sensational images.”

Starting Friday, September 4, the first 250 visitors will receive a Waterfront Welcome Bag full of special offers and gifts from local businesses! To receive your own bag, spot one of the eight uniformed Waterfront Singing Ambassadors, performing and informing along the water’s edge all weekend long.

About The Waterfront BIA:

The Waterfront Business Improvement Area (WBIA), established in 2004, is the voice of the business community. Toronto’s WBIA is a community-driven organization dedicated to promoting and enhancing the economic and cultural vitality of the waterfront area. The WBIA welcomes 17 million visitors annually with a service area population of 57,121 and growing rapidly. 68% of the area's residents are under the age of 45, and the average household income is $118,924. Unlike most Toronto BIAs, the waterfront is both a full-service residential area and a tourist destination, committed to improving the waterfront area and new pedestrian-friendly promenade. The waterfront ranks second in every visitor category – domestic and international; pleasure and business, first-time and repeat. Through marketing and promotion, special events, streetscape enhancement, strategic planning and advocacy initiatives, the WBIA continues to secure its position as one of Toronto’s premier shopping, business and entertainment destinations. Annual programs include Family Day, Doors/Gangways Open, Redpath Waterfront Festival, Singing Ambassadors and Winterfest on Toronto's Waterfront. The Waterfront BIA has been the proud recipient of the TABIA Marketing Award 2011, 2013 and 2014. For more information, visit www.waterfrontbia.com.

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For additional information or interview requests, please contact:

Peter Ashworth / Ashley Lloyd, Ashworth Associates Public Relations, 416-603-6005

peter@ashworthassociates.com / ashley@ashworthassociates.com