Athena Diagnostics Launches New Website By Boston Interactive

BOSTON - May 26, 2015 - PRLog -- Boston Interactive, a digital marketing agency, is happy to announce the launch of the new Athena Diagnostics website, www.athenadiagnostics.com. Athena Diagnostics, a business of Quest Diagnostics, is a leader in diagnostic testing for neurological diseases and offers innovative tests for Alzheimer's disease, muscular dystrophy, and other neuromuscular and developmental disorders.

Based on an in-depth understanding of the diagnosis and test ordering process, Boston Interactive was able to not only design a visually stunning website for Athena Diagnostics, but create a digital tool that enhances the functionality and ordering processes of the company. Thorough user-experience research and testing revealed an opportunity for growth in both the “My Account” feature of the site and the search functionality. The “My Account” feature was redesigned with a user-friendly interface and additional functionality was applied to allow users to save their information for their next visit to the website. Boston Interactive also created and implemented condition guides that when paired with the “My Account” feature allow doctors to more easily follow testing paths and make diagnoses. In compliance with HIPAA regulations, the ordering process is not fulfilled on the website and no patient information is collected. Rather, once a doctor completes the ordering process a PDF is generated for them to send to the appropriate party.

“The new Athena Diagnostics website completely updated the company’s digital presence and processes,” said Chuck Murphy, CEO of Boston Interactive. “We look forward to tracking the future success of the site in reducing administrative costs and increasing online orders.”

To help users easily comb through the more than 500 tests offered by Athena, Boston Interactive completely rebuilt their database and implemented true faceted navigation with various filters and sorts. This facilitated navigation also offers side-by-side comparisons of tests to help doctors determine which option to choose. Boston Interactive built the website using the Kentico CMS to allow for easy content updates and management by the Athena Diagnostics team.

About Boston Interactive – Boston Interactive, a full-service digital marketing agency, was founded in 1999 and has successfully partnered with more than 500 clients to help them achieve measurable online success. The agency’s work has spanned from mid-sized to Fortune 500 corporations, across numerous industries including healthcare, financial services, consumer goods, technology, higher education, and non-profits. Boston Interactive websites uniquely solve complex business problems through a user-centric approach and metrics-driven visual design. The in-house team of usability experts, designers, and developers work side by side using emerging technology to execute a strategy that is tailored to each client’s specific business goals. For more information on Boston Interactive, please visit www.bostoninteractive.com.

About Athena Diagnostics – Athena Diagnostics is a leader in diagnostic testing for neurological diseases and offers innovative tests for Alzheimer's disease, muscular dystrophy and other neuromuscular and developmental disorders. Athena Diagnostics is dedicated to providing neurologists and other physicians and specialists with insights that can improve patient health. Athena provides the most comprehensive test menu and intellectual property portfolio for neurological, endocrine, and renal conditions through more than 400 diagnostic tests. For more information on Athena Diagnostics, please visit www.athenadiagnostics.com.