Acclaimed Japanese Pet Brand "Warm Heart" Launches in the US

NEW YORK - Aug. 25, 2015 - PRLog -- Premium Japanese pet accessories brand Warm Heart Company (WHCY) is launching in the US in Fall 2015. Founded in 1997 by popular ready-to-wear fashion designer Yachiyo Nishio, WHCY has established themselves with pet owners and veterinarians as the source for high quality clothing and accessories. The company is best known for their performance raincoats and jackets featuring waterproof and thermoregulatory fabrics found in clothing worn by mountain climbers, skiers and even originally developed for NASA.

Most importantly, WHCY is a favorite in veterinary circles for their T-Piece. The T-Piece is a garment specially designed as a comfortable and stylish alternative to veterinary cones to help pets heal from skin conditions, wounds or surgery without interfering with daily activities such as sleeping, eating or drinking. Pet parents of breeds known to shed frequently also prefer the T-Piece as it helps minimize pet dander.

WHCY is so popular in Japan that the brand has won the Good Design Award in 2004, the Japanese Kennel Club Tokyo Dog Collection award in 2010 and is highly recommended by countless veterinarians.  Meanwhile, pet parents love that WHCY offers breed specific sizing, taking into account the special design needed for short-legged breeds such as Welsh Corgis and Miniature Dachshunds.

This year, WHCY was selected by the Japanese Ministry of Economy, Trade & Industry to represent Japan on a global scale as part of their “More Than Project”. The “More Than Project” is an ongoing initiative that focuses on introducing the world to an in-depth cultural image of Japan that expands traditional pop cultural ideas beyond anime, samurai, sushi and geisha. With their motto “Made in Japan for Dogs in the World”, WHCY will show the international community that love for man’s best friend is universal!

For more information on Warm Heart Company visit http://www.whcy.net/ or contact:

Big Apple Style Marketing

Attn: Dorian Smith-Garcia

Email: Dorian@BigAppleStyleMarketing.com

244 Fifth Avenue, D280

New York, NY 10001

Ph: 917-208-5968