Flipkart voted as the overall winner in 2015 WOTY India awards

HYDERABAD, India - Dec. 21, 2015 - PRLog -- Shopping website Flipkart.com has been chosen by the Indian public as the overall winner of the Website of the Year India 2015

The Website of the Year India (WOTY) election is the biggest annual online public award of its kind in India. This year more than 185,000 votes were cast to decide the winning websites in 21 different categories, like Automotive, Media, Sports and Shopping.

Nominated websites were judged on content, navigation, design and recommendation intention. There are 2 winners in each category: the Best Website, the site with the highest average score on the four elements, and the Most Popular Website, the site with the highest number of votes. The overall winner of the Website of the Year is the website with the best relative review within its category.

Winfred Samson, head of Markettools Research India, a MetrixLab company states: “As ‘digital’ is now a central part of any brand’s marketing strategy, the quality of their website, and its ability to stand out against the competition, is a more important factor than ever. The WOTY award is a great initiative that MetrixLab has been conducting for over a decade in European countries, and has been in India for four years now. We are so pleased to be able to recognize the top performing websites in the India, and to ensure that the Indian market is aware of which brands they should be watching, and who is delivering great digital content via their website! I also thank our lead partners, Ship2myID.com for their support and creative inputs in making the 2015 WOTY India awards a great success. Congratulations to all the winning websites in various categories and to Flipkart for being voted as overall winner across all categories.”

The winners in all categories:

Automotive          Insurance

Best Website: CarDekho          Best Website: LIC India

Most Popular Website: CarDekho          Most Popular Website: LIC India

Banking & Investment          Leisure & Travel

Best Website: India Infoline          Best Website: Goibibo

Most Popular Website: State Bank of India          Most Popular Website: IRCTC Tourism

Career & Education          Media

Best Website: Wikipedia          Best Website: Zee TV

Most Popular Website: Wikipedia          Most Popular Website: Zee TV

Charities          News & Information

Best Website: Unicef          Best Website: Bhaskar

Most Popular Website: Unicef          Most Popular Website: Bhaskar

Communities          Shopping

Best Website: Facebook          Best Website: Flipkart

Most Popular Website: WAYN          Most Popular Website: Flipkart

Comparison          Sports

Best Website: PriceDekho          Best Website: CricketnMore

Most Popular Website: 91 Mobiles          Most Popular Website: ESPN Cricinfo

Consumer Electronics          Telecom

Best Website: Apple          Best Website: Airtel India

Most Popular Website: Apple          Most Popular Website: Airtel India

Consumer Goods          Utility

Best Website: Maggi          Best Website: Indian Oil

Most Popular Website: Amul          Most Popular Website: Aadhar Card

Dating          Weather & Traffic

Best Website: Bharat Matrimony          Best Website: Google Maps

Most Popular Website: Bharat Matrimony          Most Popular Website: Google Maps

Food & Beverages          Housing & Interiors

Best Website: Sify Bawarchi          Best Website: Asian Paints

Most Popular Website: Sify Bawarchi          Most Popular Website: PropertyWala

Health

Best Website: Apollo Hospitals

Most Popular Website: Apollo Hospitals

The Website of the Year election is an initiative of MetrixLab, a global insights and analytics provider. The election is also organized in Germany, France, The Netherlands, Spain, Italy, Brazil, UK and China.