BettsHD to Preview its Innovative Product Display Program at HDAW 2016 in Las Vegas

FRESNO, Calif. - Jan. 25, 2016 - PRLog -- BettsHD, an industry leader in spray suppression technology for heavy duty trucks and trailers, will preview the company’s 2016-2017 display program designed to help distributors and dealers merchandise its spray suppression products during Heavy Duty Aftermarket Week (http://www.hdaw.org/) (HDAW) '16 in Las Vegas. The company’s “Profit Creator™ Program,” features an innovative display stand featuring four of the company’s most popular product categories.

“Our product/brand awareness merchandising program is cleverly designed so a single display stand is easily converted on a quarterly basis to focus attention on high volume components and related item selling opportunities,” said Ed Powderly, vice president of sales, BettsHD. “All customers need to do is change out the ‘Features & Benefits Board’ on the display and install the replacement display product. As the program name states, Profit Creator is designed to increase distributor and dealer profits and increase brand association awareness.

Powderly says the company is currently taking orders for the Profit Creator Program. Customers will receive the initial display, display collateral and inventory package for the poly quarter fender kick-off focus between March 15 and 25 in plenty of time to begin the second quarter of 2016. The third quarter will feature BettsHD tapered spring loaded hangers, while the fourth quarter will focus on the wide variety of stainless steel quarter fenders offered by BettsHD. The first quarter of 2017 will wrap up the yearlong program with a change-out package to promote its No. 1 fleet specified, angled down spring loaded hangers.

BettsHD is a featured HDAW '16 sponsorship partner and will exhibit its complete line of spray suppression products at booth #410 during the Jan. 25-28, 2016 event at The Mirage Hotel, Las Vegas www.BettsHD.com, phone 559-498-3304 or email info@BettsHD.com.

About BettsHD
BettsHD is a single, reliable source for safety-related products focused on heavy duty tractor/trailer applications, including mud flap hangers; conspicuity solutions; quarter, poly and metal fenders; bracket kits and accessories; application solutions; and custom design/manufacturing. BettsHD has been a leader in spray suppression products and fenders for nearly 60 years and holds numerous patents, including the first patent granted on spray suppression mud flap hangers in 1954. BettsHD is one of three operating divisions of Betts Company, a six-generation family owned company established in 1868.

About Betts Company
For over 147 years and during six generations of continuous family ownership, Betts Company has innovated and provided products, services and expertise to help move vehicles, products and people productively and safely. By applying The Betts Way to professional and personal pursuits, Betts Company associates Improve the Way Things Move^® for customers, suppliers and the communities in which they live and work. From its proud beginning as the first spring manufacturer in the Western United States, Betts Company has developed into a diversified concern that serves heavy duty transportation, aftermarket automotive and other industrial sectors with innovative, patented products made in the USA. For more information, visit www.Betts1868.com.