Acclaimed Research Company Opens Office In Las Vegas

HENDERSON, Nev. - March 28, 2016 - PRLog -- The nationally acclaimed North American market research company, Research Strategy Group International (RSG), is pleased to announce the opening of its office at 3960 Howard Hughes Pkwy., Suite 500, Las Vegas, NV 89169. The Toronto-based company is highly respected within the corporate business community for its proprietary optimization and forcasting methods that have helped Fortune 500 companies dramatically improve not only their financials, but their customer bases worldwide.

         "We are excited to deepen our presence in Nevada and look forward to opportunities to work with major gaming companies to assist in the development of new games that will resonate with core and potential players," said Jim Peterson, Founder and Managing Director of RSG. "Our multifaceted predictive techniques and models are deisgned to help clients make decisions based on what's going to happen, not what has already taken place."

Additionally, the company also announced that Pam Harrison has joined RSG as Executive Vice President of U.S. Operations. Harrison, who brings nearly 30 years of experience in the market research industry, is based out of the firm's New York office.

         "Pam has a wide range of experience in terms of methodologies and categories. Her expertise will benefit our clients in many sectors, including food and beverage, pharmaceuticals, luxury goods and retail," Peterson said.

RSG's proven proprietary methods include:

·      rsgPredict - based on the wisdom of crowds where participants make predictions based on what they believe will happen in the future.

·      rsgPsychoanalytics - a series of consumer-mind-model labs are conducted to understand the unconscious motivations for using a product. With this method, RSG professonals are able to uncover the latent essence of a brand, which will allow it to be positioned successfully against its competition.

·      rsgSegmentation - a system to identify new market opportunities, prioritize new products and services and precisely target segment-specific communications.

"We believe our approach to optimization and forecasting is superior to other methods," Peterson said. "Feedback from our clients has been that our approach to discrete choice modeling is easier than our competitors' appproaches. More importantly, it consistently delivers actionable, strategic results on which our clients have come to depend.

RSG will welcome members of the Las Vegas marketing and research community at a breakfast on April 5. Company leaders will be hosting its inaugural research leadership forum entitled 'prediction markets: bull or bear?'. This event is FREE, the first in a series which will run over the course of the next 6-12 months and the group of research leaders invited is intentionally small.

Where:          MEET LV, 233 South 4^th Street in downtown Las Vegas

Parking will be reserved in the lot adjacent to MEET's building

When:          Tuesday, April 5th at 8:30am - 10:00am (breakfast and coffee/tea will be served at 8:30am and the discussion will begin at 9am)

RSVP:          pamharrison@rsginc.net

If you're interested in learning more about Prediction Markets, come join the conversation.  Jim Peterson will share some information about prediction markets and their applications.  This event will be an opportunity to meet and reconnect with other research community members, and to learn about, and share your opinion on, a new approach that is gaining momentum.  There is limited space so please RSVP as soon as possible to ensure your seat at the table.

Upcoming leadership forums will include: Discrete choice versus the rest; Enough with ratings scales!; The community is a village; But you said X and then did Y; Bayesian statistics at the respondent level with Dr. Tim Renken.

         For more information on Research Strategy Group International, the "leader in prediction markets," visit: www.rsginc.net.