Swordfish Communications Launches New Service to Help Organizations "Help a Reporter"

BLACKWOOD, N.J. - March 30, 2016 - PRLog -- Swordfish Communications announces it has launched a new service that will help organizations get in front of interested reporters with expert information.  HARO® Monitoring from Swordfish will keep clients and non-clients apprised of every relevant media opportunity that comes across the Help a Reporter Out feed.

Help a Reporter Out (HARO), founded by industry veteran Peter Shankman, is a three-times-daily e-mail blast that puts journalists actively working on articles in contact with business professionals and consumers who can serve as sources for those stories.  It is a valuable tool for public relations agencies or businesses searching for opportunities for clients, but easy pickings it's not.  Each reporter query could generate dozens, or even hundreds of responses, so the challenge is to respond quickly and to stand out.

Swordfish's HARO Monitoring service is geared toward non-full-time clients, and includes vetting queries, alerting users to those that are appropriate, helping to craft responses, and submitting them as the PR representative of the organization.  It also includes monitoring for usage and providing electronic versions of any resulting stories.

"Everybody should be taking advantage of HARO, but not everyone has the time or the know-how to reap the rewards," says Gary Frisch, Swordfish Communications' founder and president.  "We've had great success exploiting HARO for the benefit of our clients and our own company, so we're excited to offer those same great media opportunities to those who aren't already working with Swordfish."

HARO Monitoring from Swordfish costs $99 per month, paid every three months.  Swordfish Communications cannot guarantee coverage, nor a minimum number of opportunities in any given month or subscription period, as requests vary and are at the complete control of HARO and its journalist community.  To learn more, visit http://www.swordfishcomm.com/haro-monitoring.php

Founded in 2007, Swordfish Communications is a full-service public relations agency specializing in clients in the consumer goods, food and beverage, technology, recreation, aviation, and professional services industries.  In addition to HARO Monitoring, Swordfish offers Journalists by the Dozen and Sharpshot Photography Services for public relations do-it-yourselfers.  For more information, call 856-767-7772 or visit http://www.swordfishcomm.com.