Mitz Accessories & Apparel Announces the Launch of their Kickstarter Campaign

NEW YORK - April 12, 2016 - PRLog -- On April 18, 2016 Mitz Accessories & Apparel will launch a Kickstarter campaign for their new children's clothing line that will consist of gender-equal patterns and colors. Mitz Accessories & Apparel co-founder Amandine Liepmann's 15-month old daughter loved trucks, dinosaurs and trains. Her daughter was just beginning to express an interest in the clothes she wore and only wanted to wear clothing with these themes. Amandine bought her daughter clothing from the boy's department without reservation. As her company already had a seamstress and graphic designer they worked with, she started to work on new clothing patterns tailored to her daughter's love of nearly all things non-traditionally girly. Too often gender-equal kids clothing means taking more "masculine" themes and giving them to girls. Mitz Accessories and Apparel has created a fun, creative line of clothing where no color or kids theme is off limits for boys or girls. - says Amandine Liepmann

Through early market research Amandine learned parents wanted bright, colorful fun and creative patterns for gender-neutral options. They wanted more cooking themes for boys and more cats on boys clothing. "What I was finding was that cats were almost exclusively on girls clothing and considered 'feminine.' Many parents expressed their sons' love of cats and their disappointment when traditional boy's clothes didn't have cats or kittens on them. Parents also expressed a desire for more jewel-tone colors in boys clothing. Parents of girls expressed a need for more traditionally 'masculine' clothing themes such as construction trucks, trains and dinosaurs.

The Kickstarter campaign will support the production for the new clothing line launch and backers will be offered the following rewards in exchange for their pledges. Some incentives for backers include a full wardrobe (Onesie, tank, tee, leggings, dress) in a customized design pattern that they suggest and for a pledge of $2500, backers will win a paid flight to the launch party in New York City.

For more information on Mitzi Accessories & Apparel, visit http://mitzaccessories.com.

ABOUT MITZ ACCESSORIES & APPAREL

Mitz Accessories & Apparel is a company dedicated to finding practical solutions to everyday needs founded by Amandine Liepmann and Austin Jenkins. With a commitment to fashion, they strive to bring market trends to the forefront in a way that's fitting for both adults and children. Their designs reflect an urban landscape and meets the needs of a busy lifestyle. Mitz Apparel is a new fun, creative clothing line that defies the standard of gender color or kids theme that are normally off limits for boys or girls. This new line will be categorized by size instead of gender.