Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Glengoyne Set to Launch New Products and Packaging in the United States of America (USA)Shaw-Ross International Importers to Facilitate Launch in Glengoyne's Lead Market
By: Shaw Ross International Importers The outstanding Glengoyne Cask Strength (58.8% ABV) will be released in the US alongside the Glengoyne Mini Tin, which includes a 50ml 10-year old, 15-year old and 18-year old and comes beautifully packed in a compact black and gold gift tin. As lead market, the United States will also be the first to receive the newly packaged Glengoyne 10-year old and 12-year old malts. The Company said the bold, new look will offer great stand-out in the increasingly competitive single malt market. The 10-year old has changed from silver-white to a beautiful, rich copper-orange foil wrap that exudes the warming flavour of Glengoyne Highland Single Malt. The 12-year old is now a stunning gunmetal grey and silver foil wrap, showcasing the quality of the whisky. "At Glengoyne we are passionate about offering consumers a high-quality premium product and our new packaging and product releases reflect our vision for the US market," said Neil Boyd, Commercial Director for Ian Macleod Distillers owners of Glengoyne. "It's clear that strong, eye-catching packaging makes a difference when consumers choose their whisky and we're also delighted to be releasing our much loved Cask Strength expression and our mini tins which make for the perfect gift." "Along with its rich, two-centuries tradition of producing one of the world's finest single malts, Ian Macleod Distillers are acutely aware of the sophisticated and ever changing nature of marketing spirts, especially in the US," said Nick Potter, Marketing Manager at Shaw Ross International Importers. "The new expressions and striking packing changes are assured to be a hit in virtually every market they serve. We are proud to represent such a noble and prestigious brand." Last month the unique, complex flavours of Glengoyne Highland Single Malt Scotch Whisky beat off stiff competition from over 1700 other spirits at the prestigious San Francisco World Spirits Competition, which is now in its 16th year. Three expressions from Glengoyne won Gold medals, including the 12-year old, 15-year old and Cask Strength. For more information on Glengoyne, please visit http://www.glengoyne.com Glengoyne encourages responsible drinking. Notes to Editors Glengoyne Distillery is owned by one of Scotland's leading independent, family-owned distillers, Ian Macleod Distillers. It is highly regarded as Scotland's most beautiful distillery. Glengoyne, being uncompromising in its pursuit of excellence, runs its stills slower than any other distillery in order to create the rich, complex flavours for which the brand is known. The Glengoyne Highland Single Malt range is matured in the finest sherry casks from within its warehouses. Glengoyne is imported by Shaw Ross International Importers. For more information, please contact: Emma Craig/ Stuart Young Taste Communications E: Emma@tastecommunications.co.uk / Stuart@tastecommunications.co.uk T: 0131 225 7205 End
Account Email Address Account Phone Number Disclaimer Report Abuse Page Updated Last on: May 05, 2016
|
|