Awards Organization Brings Recognition to Top Small Businesses on the Emerald Coast

NICEVILLE, Fla. - May 10, 2016 - PRLog -- Top Ten Percent, currently located in over 30 markets across the US, has recently come to the Emerald Coast.

Top Ten Percent, (TTP), receives nominations of small businesses in a specific area, by consumers who believe that these companies are the best in their respective industries. Nominated businesses are assessed based on specific criteria; if a company makes the grade, they are invited to be part of the Top Ten Percent.

"If a small business qualifies, they are welcome to be an honorary member, which definitely has its benefits," said a TTP representative.  "Alternatively, in addition to several other ways businesses awarded this distinction are recognized, they could choose to be a featured local business on our platform, where they can provide special promotions to Top Ten Percent consumer members through the consumers' smartphones or computers. And with today's savvy businesses clambering to augment their traditional advertising media with mobile marketing, who wouldn't be interested in this benefit?"

At the same time,  consumer members can easily find top-rated businesses in an array of categories, read business summaries, find them through geo-mapping,  and take advantage of on-demand digital coupons-all with the touch of an app.

More on Mobile Marketing

Some type of smartphone is owned by a majority of the US adult population.  A large portion of this group uses their smartphones as their only means of accessing the internet.   With these numbers in mind, providing value through a mobile device is rapidly becoming the new, best way to reach a target market.

Interruption advertising -- ads strategically designed to catch attention by interrupting a show or video of interest -- has far less impact now than in years past.   Mellennials have become adept at tuning out interruptions, or use platforms which enable blocking them out.

Today, people expect information when they want it, not when they don't,  and they want it at their fingertips. In an effort to establish and sustain brand identity with today's consumers, mobile marketing is expected to increase substantially over the next several years.

Yet,  how do small businesses compete with the marketing budgets of large corporations to participate in mobile marketing?  Being selected as a business by Top Ten Percent is answer.

For more information on Top Ten Percent, visit http://TopTenPercent.com.