Introducing the Carina Press Romance Promise

NEW YORK - July 6, 2016 - PRLog -- In the past year, readers have been noting, on social media, blog posts and forum discussions the increase of books marketed as romance but not delivering the crucial-to-the-romance-genre happy-ever-after (HEA) or happy-for-now (HFN). Sometimes billed as "non-traditional romance" while still trying to capitalize on the romance reader dollar, these stories may have the protagonists dying at the end, or ending up with other people, or showing a HEA in an epilogue years later-when the hero and heroine meet in heaven.

This lack of keeping faith with the heart of romance has caused readers to be leery of new authors, shying away from trying new books and hesitating to one-click titles-even from previously trusted authors and publishers-without assurances from other readers as to how the story ends.

That's why we've created the Carina Press Romance Promise. Going forward, Carina Press romances will include a brief, standard line at the bottom of the book description: "One-click with confidence. This title is part of the Carina Press Romance Promise: all the romance you're looking for with an HEA/HFN. It's a promise! Find out more at CarinaPress.com/RomancePromise". It's a brand readers can trust to deliver on the promise of romance.

What exactly do we mean by HEA/HFN? The Carina Press definition of a happily-ever-after or happy-for-now means two or more people living in a committed relationship with the implied promise of ongoing happiness together in the future.

The Carina Press Romance Promise is our way of affirming to readers exactly what kind of ending they're getting. Every book marked with this promise will end in a happily ever after or happy for now. That's our pledge to readers.

For more information, visit CarinaPress.com/RomancePromise.