TalkLocal Joins PA NewsMedia Association LaunchPad Program

WASHINGTON - July 20, 2016 - PRLog -- TalkLocal is the latest company to join the PA NewsMedia Association (PNA) LaunchPad program. PNA LaunchPad, developed by the Pennsylvania NewsMedia Association, is the first statewide pilot program connecting early stage digital companies and local media companies.  Through LaunchPad, media-related startups can connect with customers and Pennsylvania media companies benefit from new technologies and revenue streams to better position themselves in the future. TalkLocal offers publishers a suite of integrative technologies that let people connect with businesses directly from the sites, while providing a more co-efficient way for small businesses to market to local digital content readers.

"I'm excited that the PNA sees that TalkLocal's technology could positively impact the industry," Manpreet Singh explained.

TalkLocal is a local service marketplace that lets people enter their service needs online and stand by to be connected by phone to a top-ranked, matching pro that already knows the problem and wants to help. According to Manpreet, TalkLocal integrations help publishers attract old-school businesses that rarely advertise online, offering those businesses a pay-per-conversation advertising option. When readers submit a service request through a participating site's TalkLocal integrated widget, TalkLocal lets the best matching company immediately preview the job details by phone and only pay when they opt into a conversation with a customer in real time.

With TalkLocal's unique ability to automatically refer missed or declined service requests to alternative businesses to ensure that consumers get immediate help, the technology can make the local business directory, ad spots, and local deal sections more reliable for customers, as well as more profitable for companies and publishers.

According to Manpreet Singh, TalkLocal's partnerships with news media companies is about more than business. His passion for Increasing revenue to local media stems from his belief that "revenue empowers this important institution in its mission to keep people informed." He added that his team is "proud to contribute to this public service in a small way,"

About TalkLocal:

TalkLocal is a local service marketplace and tech provider that has raised $4 million in venture and angel funds to date, served customers in 49 states, and delivered nearly 2.5 million calls to connect consumers and businesses. TalkLocal is available online, via the app, and via Amazon Echo. Check out the newly launched echo skill at http://www.alexaskillstore.com/other/talklocal/15979.

About PNA:

The PNA, founded in 1925, is the nonprofit trade association for print and digital media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media organizations and to promote a free and independent press. It has more than 300 newspaper and media-related members, including daily, weekly, and college newspapers and online-only publications.