17th Annual Taste of Tennis NYC Announces "The Taste" Event Series

NEW YORK - July 20, 2016 - PRLog -- Taste of Tennis, the World's Premier Food and Tennis Experience produced by AYS Sports Marketing, will host its biggest event to date with a new line-up of top culinary chefs and some of the world's greatest tennis players in a series of events along with a media tour entitled "The Taste". The new tennis and culinary experiences includes a Taste of Tennis Pavilion in partnership with Legendary Billie Jean King and the World Team Tennis Finals on August 26^th.

"The Taste" will begin with a number of hosted media entertainment segments featuring various chefs and athletes leading up to the Taste of Tennis. Wednesday, August's 24^thAYS kick-off event will introduce a Taste of Tennis Master Class at St. Giles, The Tuscany Hotel.

Expect to see at the Taste of Tennis the likes of Simona Halep, the always entertaining Gael Monfils, Legend Billie Jean King, America's Top Tennis player John Isner and always a favorite Sloane Stephens, along with several of your favorite chefs such as Marcus Samuelsson, Jonathan Waxman and Floyd Cardoz showcasing their culinary skills on Thursday, August 25, 2016 from 7pm-10pm, with returning DJ Mad Linx. With an array of amazing food, this one-of-a-kind experience features a variety of themed lounges, signature cocktails and guest DJ segments by professional athletes.

A portion of the proceeds at the Taste of Tennis will benefit Wellness in The Schools (WITS). Wellness in the Schools (WITS) is a national non-profit that inspires healthy eating and fitness for kids in public schools.

On Saturday August 27^th Taste of Tennis Pavilion, hosted by celebrity chef Marcus Samuelsson, is coming to the Mylan WTT Finals (http://www.wtt.com/page.aspx?article_id=5202). This interactive culinary experience will feature cuisines prepared by top local restaurants, handcrafted cocktails and a variety of exciting VIP experiences including photo opportunities and meet and greets with some of your favorite tennis players. Following the Pavilion is the Celebrity Chef Tennis Challenge which kicks off the Mylan WTT Finals where 4 celebrity chefs step out of the kitchen and onto the court in an exciting tennis exhibition on center court.

Sponsors include: Lifeway Kefir, Jamaica Tourist Board, Russian Standard, Olive Oils From Spain, Government of Spain | Ministry of Agriculture, Food, and the Environment

Ministry of Agriculture, Bulldog Gin, Saddlebrook Resorts, ChefWorks, Modern Luxury Manhattan, and Outside the Ball.


For more information or to purchase tickets to The Taste of Tennis MasterClass, The Taste of Tennis Gala or the Taste of Tennis Pavilion please visit www.TasteOfTennis.com. All media invitation and hard press inquiries please contact Ashli Urquhart at Ashli@theteslagroup.com.

• August 17-25^th The Taste studio appearance featuring various chefs & athletes (Media requests)
• August 24^th Taste of Tennis Master Class (Private Event)
• August 25^th World Team Tennis and Billie Jean King reception 5-7pm (Private Event-Media Invite)
• August 25^th Taste of Tennis Gala 7-10pm (Public Event)
• August 26^th Taste of Tennis Pavilion-Celebrity Chefs Challenge Hosted By Marcus Samuelson (Public Event)

ABOUT AYS

AYS is a full-service corporate hospitality and events company. With over 2 decades of industry experience, we have produced successful hospitality initiatives for our clients at the world's most prestigious events and venues, such as, Super Bowl, NBA All Star Weekend, Madison Square Garden and many others.

ABOUT TASTE OF TENNIS

The Taste of Tennis is widely considered The World's Premier Food and Tennis Experience. AYS created the Taste of Tennis in 2000, to kick off two weeks of tennis excitement in New York. The event, featuring food prepared by top chefs and appearances by the world's top tennis players was an immediate hit and has become one of the most anticipated events on the tennis calendar.

Since its founding, AYS has produced the Taste of Tennis in New York for 17 consecutive years. They have also produced the event in Australia 4 times to kick off the Australian Open and twice in Miami. Www.TasteOfTennis.com