Patrick McFadden on Putting the Power of Referrals to Work for Your Business

RICHMOND, Va. - Aug. 3, 2016 - PRLog -- Leave it to Patrick McFadden of Indispensable Marketing to show business owners and organizations how to put the power of referrals to work for their business. In his most recent article Referral Marketing 101: Create a Referral Marketing Plan in 5 Steps he says, "it's important for small businesses to systematically and automatically integrate referral marketing into the everyday interactions with prospects, customers, partners, vendors, suppliers, your whole network."

Limiting the process to five key steps, Patrick emphasizes the straightforward, simple and practicality of small business owners and midsize CEOs when creating a referral marketing program or any marketing activity.

"When you formalize the process of referrals it can be a great lead generation tool to help you reach untapped, potential customers and stay connected to current ones. But there are a few things you'll need to know to help you get the most out of referrals sources as well as your existing clients." Patrick said.

Patrick's article starts out with creating a referral target market for your program. The next component is identifying your ideal referral client that is the exact type of person or business that makes a great referral for your business. He then discusses the creation and communication of your positioning and the importance of figuring out the value you can bring to anyone who is referred. Step 4 is about creating referral education-based content so referral sources can pin point what a high quality referral looks like.The final step covers identifying a referral offer and follow-up strategy.

Patrick writes some of the most thought provoking and strategic marketing articles in the world, and works with B2B and professional service organizations to discover practical ways to build solid marketing processes and systems for success. He popularized taking a different approach to marketing planning, content marketing, and lead generation in the small business marketing world. You can connect with Patrick on Twitter @patmmarketing

To read Patrick's 5 Steps to Referral Marketing Success article visit: http://indispensablemarketing.com/blog/2016/08/01/referra...