ITSMA Announces Finalists for the 2016 Marketing Excellence Awards

LEXINGTON, Mass. - Aug. 25, 2016 - PRLog -- ITSMA, the leading association for business-to-business (B2B) marketers, today announced the finalists in its 19th annual Marketing Excellence Awards program.

The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

"I continue to be amazed by the quality of the submissions that we receive and the results that these marketers are delivering for their companies. The competition for this year's program is deeper than it's ever been, but this year's finalists really separated themselves from the pack," said Dave Munn, President and CEO of ITSMA.

The 2016 ITSMA Marketing Excellence Awards categories and finalists are:

•  Accelerating Growth with Account Based Marketing: Adobe, Cisco, Fujitsu, Juniper

•  Building Brand Differentiation: Deloitte, EY, HCL, IBM, Vodafone

•  Delivering an Omnichannel Customer Experience: Avanade, Cisco (2 programs), HCL, Optum

•  Driving Business with Thought Leadership: Cognizant (2 programs), Deloitte, Infosys, PwC, SITA

•  Enabling Sales for Deeper Customer Engagement: CSC, Dell Services, HCL, IBM (2 programs)

•  Ensuring Customer Success: Accelya, Cisco, Misys, SAP

•  Increasing Marketing Agility to Maximize Impact: Avanade, Cisco, CSC, Dell Services, PwC

"One of our newest categories, Increasing Marketing Agility, will help bring this emerging marketing mandate more to the forefront. The finalists in this category exhibited how marketing is reaping the benefits from adopting agile practices and approaches to improve marketing programs and business results," said Munn.

In addition to the seven thematic categories, this year's program includes a new focus on small and medium-sized businesses (SMB), with two special awards for the top SMB programs.

The finalists for the special awards to small and medium-sized businesses are:

•  Accelya, Datavail, North Highland, PM Solutions, TELUS

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA's 23rd Annual Marketing Conference: Marketing Vision 2016, on November 1 at The Charles Hotel in Cambridge, Massachusetts.

Some of the winners will also speak at the two-day conference, along with senior marketing executives and industry thought leaders from ANNUITAS, Harvard Business School, IBM, Inverta, Microsoft, Optum, Oracle, PwC, THINKstrategies, VAYOMAR, Xively by LogMeIn, 6sense, and senior subject matter experts at ITSMA.

Learn more about the Marketing Excellence Awards program, http://www.itsma.com/marketing-excellence-awards/.

For more information about ITSMA's 2016 Annual Marketing Conference, visit: http://www.itsma.com/event/marketing-vision-2016/.